This Week’s Online-Marketing News Headlines

online marketing newsBy Daniel Goldstein

Internet-marketing news breaks each day, if not each hour, so online marketers need to keep abreast of the latest headlines. Here’s what we at The Cline Group found interesting this past week.

  • Google +1 shares can now appear in your Google+ social-media account. In two prior posts, we addressed how Google +1 will affect SEO and SEM and how Google+ (Google Plus) will affect Facebook and social media in general. Now, Google has announced that people can have their +1s (“likes”) appear in their Google+ account – along with specifying which “circles” will see them. For example, if I like a certain article on social media, I may choose to share it with my “Work” circle and not my “Family” one. (I don’t think Grandma would be interested.) The marketing takeaway: It is becoming increasingly important to incorporate Google +1 and Google+ into your social-media marketing.
  • Facebook Places RIP. Like me, you’ve probably been receiving Facebook notifications of your friends “checking in” at various physical locations. Or, maybe not – only 6% of Facebook users have reportedly been using the application. As a result (I assume), Facebook has announced that it will be ending the tool. The marketing takeaways: Foursquare will likely become the dominant application to use if you are using a localized, geographic-based marketing strategy. In addition, it is crucial to follow these trends because social-media applications change all the time.
  • Google Adword’s keyword-tool may grow in capacity from 100 to 2,500 terms. Many SEO and PPC marketers rely on this tool – which, though popular, is just one of many keyword-research sites – to research what keywords to target in organic search and paid-search campaigns. However, it is time-consuming because only 100 terms can be researched at a time. If Search Engine Land and Hobo SEO in the UK are correct, the number will be increasing to 2,500 soon. If, like me, you obsess over keywords, this will certainly be a time-saver. (And, it may be an effort by Google to increase its dominance in search over the other keyword-analysis sites.) Personally, I’d be happier if it just did a better job of providing more long-tail, organic keywords.
  • Facebook caves to Google+ (and user anger). Facebook’s attitude towards privacy has always been controversial. Now, the company has unveiled new settings in response, we presume, to the demands of users and the new challenge from Google. People can reportedly stop unwanted tagging in photos and status updates along with specifying directly on a post which people or groups of people can see an update. I wonder: How will this affect Facebook’s advertising revenue (if at all)? Since the social network is now accepting advertising for offline gambling, lotteries, and dietary supplements, perhaps that increase will offset any loss.

Stay tuned, as always, for more news and analysis.

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