Our Executive Team

Joshua Cline | DeeDee Rudenstein | Ari ApplbaumRobin KelmanAvi Zuber | Levi Btzur | Max Marine Benjamin Goldberg

Joshua Cline – President and CEO, Managing Director of New York City

Josh Portrait 2 low resJoshua Cline is a business strategist and marketing expert who helps companies of all sizes reach their business goals. As President and CEO of The Cline Group and with over 15 years of global strategic business and marketing experience, Josh has helped more than 150 companies to develop and execute strategic plans and reach their business goals.

Known professionally as a leader in the start-up and emerging business space both in the US, Israel and abroad and as one of the leading marketers within the Israeli and global startup world. Josh founded The Cline Group in 2007 as a response to the immediate need for an integrated-marketing firm that provides both outbound and inbound marketing. Josh’s philosophy is a top down approach that looks first at the business objectives, then marketing plan, then channels—rather than typical PR or digital firms that give you a result and sees if it trickles up.

Josh’s professional portfolio includes launching international brands, expanding marketing and communications in global markets, positioning companies for funding, mergers and acquisitions and raising notoriety for non-profits that are actively making a difference in their communities. He focuses on marketing initiatives that build business, propel growth, and make shareholder value translucent.

Josh is also founder of Cline Ventures, easily stage private angel fund and has over a dozen companies within his portfolio. Josh loves to write and publish columns/blogs and is currently a contributor to Huffington Post, Times of Israel, Geektime, Omnichannel and others. You can see more of his posts on LinkedIn and The Cline Group Blog.

Josh was co-founder of INE ventures a seed investment fund. While co-founder and Director of Strategic Marketing and Communications for the Helios Group, he managed marketing programs and services for clients in technology, telecom, utilities, healthcare, education, and government. His agency and corporate, in-house experience includes tenure at the Weber Group (now Weber Shandwick & Ruder Finn DC); Senior Communications Manager Worldwide for Schema, an Israeli wireless-software provider; and PR Manager at Apogee Networks (now Evident Software). His work has resulted in significant media and analyst visibility globally, including in the Americas, Europe, Asia, and the Middle East.

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DeeDee Rudenstein – Senior Vice President, Managing Director of Philadelphia

As Senior Vice President, DeeDee Rudenstein oversees the public-relations operations in the United States. Throughout her career in public relations, Rudenstein has initiated numerous high-level public relations campaigns that secured international visibility in media outlets such as The New York Times, Forbes, Financial Times, Fox News, and The Boston Globe. In addition, Rudenstein spearheads the analyst-relations division and works closely with analysts from global firms such as Gartner, Forrester Research, IDC, and the Yankee Group. Rudenstein approaches public relations through a strategic lens that is tailored to meet clients’ business needs and maximize ROI. In addition, she previously held the position of Account Director at The Cline Group. She has served both Fortune 500 companies and start-up companies in various industries including technology, telecommunications, finance, healthcare and higher education. Prior to joining The Cline Group, Rudenstein served as Public Relations Specialist at Jenzabar, a software company based in Boston, MA, where she was responsible for developing the strategic public-relations campaign to position the company as a leader in the software industry. Rudenstein also held several agency positions at NCSM Strategic Marketing in Israel and Peppercom Strategic Communications in New York. She lists among her clients iOnRoad, ITT Industries (now ITT Corporation), BT, GE Medical Systems, Outsmart, and RiT Technologies.


Ari Applbaum - Senior Vice President and Managing Director of EMEA

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As Senior Vice President, Ari is an integral part of TCG’s senior management team outlining the vision and leading the continued global expansion of The Cline Group. In his role as Managing Director of the The Group’s Europe, Middle East and Africa region, Ari is responsible for forging strategic relationships, overseeing all client relations, managing operations, budget, and staff, and positioning The Cline Group as the premier strategic integrated marketing firm in Israel and around the world

Previously, Ari was Vice President at the Israel branch of Finn Partners, a leading NY-based public relations agency.  Ari directed the high-tech practice for a year and a half.  Ari and his team of PR professionals provided media relations and marketing advisory services to clients across numerous industries, including software, hardware, web, mobile, telecom and bio-tech. Ari helped double the practice, led it to profitability, and retained 100% of clients.

Between 2010 and 2013, as Director of Israel Operations for The David Project, a non-profit Israel advocacy group, Ari managed all aspects of the organization’s work in Israel such as operations, budget, personnel, strategic partnerships and educational programming. He also lectured to thousands of Americans visiting the Israel each year.  From 2008 to 2010, Ari served as the organization’s in-house marketing and communications manager, managing an extensive re-branding campaign, and all media relations, print and online materials, and video activities.  During his time there, Ari also served as Middle East Analyst, training thousands of students and professionals in public diplomacy.

Prior to that, he spent three years at the Israel branch of NY-based Ruder Finn (now Finn Partners). A Senior Account Executive, Ari provided PR services to small start-ups through large corporations, including Motorola.

As a student activist, Ari was sent numerous times by the Israel Ministry of Foreign Affairs, The Jewish Agency for Israel, and other organizations to represent Israel in the U.S., Sweden, Denmark, Belgium, and The Netherlands. In various capacities, he has also spoken to large audiences in Canada, South Africa and Israel.  He is a sought-after public speaker in Israel today, regularly briefing groups on Israeli politics and entrepreneurship.

Ari holds a Master of the Arts degree in Security and Diplomacy from Tel Aviv University and a Bachelor of the Arts degree in Communication & Journalism and Islam & Middle-East Studies from Hebrew University.

He is married to Na’ama; Their twin sons Yuval and Roni were born in Boston but are proud, eighth-generation Jerusalemites.

Robin Kelman – Vice President

robin-kelmanRobin Kelman is a fifteen+ year public relations veteran specializing in strategic communications for technology and innovation clients. Kelman’s innate ability to provide her clients with sound judgment and strong strategic direction for their companies makes her a trusted advisor. Her expertise in the consumer arena in building strong media relationships and leading teams that deliver results is both highly valued and sought-after. Kelman’s strengths also lie in creative campaigns and programming as well as creating strategies that deliver top media placements.

Prior to joining The Cline group, Robin was with Garfield Group Public Relations and led several successful national PR campaigns for an extensive list of both publically traded and privately owned clients including The Neat Company, EXPO Markers, Franklin Electronic Publishers, Comcast, Lorex Technology, TruePosition, and Rubicon Technology – just to name a few.

Robin resides with her family in Lafayette Hill, Pennsylvania.


Avi Zuber - Director of Digital Strategy and Inbound Marketing


avi_zuber_headshotAvi Zuber
is a seasoned web marketer, specializing in digital strategy for both large and small clients. Avi has worked as an adviser for global NPOs, a Philly Top 100 company, a New York Time’s Best Selling Author, eCommerce solutions, SaaS companies and more, over 50 to date. With a background in design and web development, Avi is able to understand the complete user experience, helping to shape a path from brand identification to active customers.

Prior to joining The Cline Group, Avi worked at DeskElf, a marketing and web design firm he co-founded and ran from 2009 through 2012. From 2012 through 2014, Avi’s focus has been on B2B and B2C SaaS products, working closely with marketing, user interface design and development. A strong believer in company culture and product personality, Avi uses a holistic approach to bridge the gap between marketing and product.

Avi can be found in Bala Cynwyd, Pennsylvania, where he lives with his awesome family.


Levi Btzur – Director of EMEA and Latin America

Levi Btzur brings over ten years of global marketing and sales experience to The Cline Group. Levi assists clients with strategy creation and implementation, specializing in online-marketing initiatives. Levi’s fluency in five languages — English, Portuguese, Spanish, Hebrew, and Italian – is a key asset for our clients in markets throughout the world. Prior to joining The Cline Group, Levi served as Vice President of Marketing for Kol Record, an international music promotion and distribution agency. Levi also gained valuable international business development and sales experience at IDT Global, a multinational-services company and Wizcom Technologies, a global leader in scanning dictionaries. Levi is an Inbound Marketing Certified Professional and a graduate of Hubspot’s Inbound Marketing University. In his role at The Cline Group, he is responsible for overseeing the Business Development of the EMEA territory along with assisting with online marketing initiatives for our international clients.


Max Marine – Director of Business Development

Max MarineMax Marine joins The Cline Group as Director of Business Development after recently graduating from the Fox School of Business at Temple University with an M.S. in investment management.  Max will be assisting TCG CEO Josh Cline with his ventures in the investment arena. In conjunction with his graduate studies, Max successfully passed Levels 1 and 2 of the CFA exam on his first attempt, traveled to Morocco to research its venture capital ecosystem, and interned with SeventySix Capital, a Philadelphia venture-capital fund. Prior to graduate school, Max spent four years in Temple University’s undergraduate business honors program, majoring in finance and real estate as well as risk management and insurance.  During his undergraduate studies, Max interned at a boutique real estate investment firm, a real-estate investment bank, and Philadelphia’s Public Pension Fund and was also President of Temple’s Student Real Estate Organization.  He studied abroad at the London School of Economics and spent several weeks in India researching its commercial real-estate market. After graduation, he signed on as General Manager and Partner at Sweet Freedom, a gluten-free bakery. Despite his love for baked goods, Max decided to leave Sweet Freedom and spend a year dedicated to philanthropy by volunteering in schools, retirement homes, and community centers in Israel before entering Temple’s graduate program. Max holds certifications in Inbound Marketing from Hubspot and Mobile App Analytics from Google. In his leisure time, Max loves to bike, cook, read, and travel.


Benjamin Goldberg – Manager of Digital Content and Social Media

With an eye towards digital media and content development, Benjamin Goldberg brings hands-on experience from the entertainment industry to The Cline Group. Having held positions at Paramount Pictures and Nationlight Productions, Benjamin integrates his knowledge of digital production and editing with his understanding of content development, social media and brand development to create and promote original content for businesses. After graduating from University of Massachusetts Amherst with a degree in Communications and an interdepartmental certificate in film studies, Benjamin began working for Nationlight Productions, a feature film production company that created such films as “Café” and “Everything Must Go.”


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