Powering Your Brand

Josh Cline – President and CEO

Joshua Cline brings more than 15 years of global traditional and online business, marketing, communications, public relations and social-media experience to The Cline Group. He founded his firm in 2007 in response to the immediate need for an integrated marketing firm that provides both outbound and inbound marketing. Josh has always felt that marketing strategy will always be the key to any successful company. Josh believes that the future is not how social media will impact marketing, but how marketing professionals will integrate the new channels as they continue to evolve. With a deep appreciation of how social media will impact marketing, Josh leads his team in assisting organizations in developing strategies that will drive brand recognition and increase the bottom line. He focuses on marketing initiatives that build business, propel growth, and make shareholder value translucent. Josh’s professional portfolio includes launching international brands, expanding marketing and communications in global markets, mounting localized campaigns for small businesses, and raising notoriety for non-profits that are making a difference in our communities. Additionally, Josh has held communications positions in both agencies and corporations in the United States and abroad. Prior to forming The Cline Group, Josh was Deputy Team Leader at the Regan Communications Group, with duties ranging from managing local and national businesses to launching new social-networking companies. While co-founder and Director of Strategic Marketing and Communications for the Helios Group, he managed marketing programs and services for clients in technology, telecommunications, utilities, healthcare, education, and government. His agency and corporate, in-house experience includes tenure at the Weber Group (now Weber Shandwick and Ruder Finn DC); Senior Communications Manager Worldwide for Schema, an Israeli wireless-software provider; and Public Relations Manager at Apogee Networks (now Evident Software), an enterprise and carrier-software billing provider. His work has resulted in significant media and analyst visibility globally, including in the Americas, Europe, Asia, and the Middle East. Josh also held the position as Vice President of Marketing for Club Mark Online (now VCT), a marketing-solutions company for the private club industry. Josh holds a master’s degree in Israeli Society and Politics from The Hebrew University of Jerusalem and a B.A. in Political Science and Journalism/Public Relations from Lehigh University in Bethlehem, Pennsylvania. Josh is past President of Aish Hatorah Philadelphia Advisory Board, member of the Board of Directors of the the America-Israel Chamber of Commerce,  Member of Tribe 12 Advisory Board, Subject Matter Expert in marketing and on the steering committee for Tribe 12 Social Entrepreneur Fellowship, a member of the steering Committee of American Israel Business labs and a member of Public Relations Society of America.

Daniel Goldstein – Senior Vice-President and General Manager of Europe and Middle East

With more than 12 years of global business, marketing and communications experience, Daniel Goldstein brings direct corporate and nonprofit experience to The Cline Group. Daniel serves as Vice President and General Manager of our Middle East and European team. Daniel has spent his business career in marketing, brand management, real estate development, finance and nonprofit strategic development. Daniel worked to develop Intel’s sports marketing and sponsorship strategy while working at the International Management Group (IMG) in San Francisco. Most recently, Daniel was instrumental in developing brand management, marketing, public relations and social media strategies for one of the largest Taglit-birthright israel programs. Daniel is an Inbound Marketing Certified Professional and a graduate of Hubspot’s Inbound Marketing University. In his role at The Cline Group, he is responsible for overseeing the planning and implementation of strategic marketing, communications and social media campaigns, and leading our business development team. Daniel graduated from the Eli Broad College of Business at Michigan State University with high honors.

Carole Gorney – Senior Vice-President

Carole Gorney is an international guru in crisis communications and media relations who brings more than 30 years of extensive public relations, marketing and strategic communication experience to The Cline Group. Accredited by the Public Relations Society of America (PRSA), and a member of its prestigious College of Fellows, Carole retired as Professor Emeritus from Lehigh University in 2007. While at Lehigh, she was academic director of the Public Relations Concentration, which she also developed and taught. An award-winning educator, she was twice named a Fulbright Senior Scholar to China (1991-92 and 1997-98), and in 1999, the 21,000-member PRSA named her its Outstanding Educator. Prior to joining the faculty at Lehigh, Carole served in several marketing and communication positions, including Director of Public Affairs and Labor Relations Director for the New Mexico Department of Hospitals and Institutions (DHI). In that position she served as chief spokesperson to the media for seven state facilities, ombudsman to the Governor on health care issues, and labor representative responsible for negotiating all collective bargaining agreements for DHI. She began her career as a news producer and writer for an ABC-TV affiliate in Albuquerque, New Mexico. Now an internationally recognized expert in media relations and crisis planning and management, Carole has lectured throughout China, in Singapore and Eastern Europe, and nationwide in the United States. She has been conducting professional training workshops for nearly two decades, and has served as a crisis and media consultant to corporate, government and non-profit clients for almost as many years. She lists among her many clients defense contractor Lockheed Martin, and the national engineering firm Gannett Fleming. The U.S. Environmental Protection Agency commissioned her to write the facilitator’s manual and participant’s textbook for a four-day workshop she developed on “Principles of Risk and Crisis Communication.” The workshop was designed for global use and has been presented in Poland, South Africa and Mexico. Most recently, she has served as a security analyst for a number of municipalities for whom she has developed emergency response and continuity of operations plans. Named to Who’s Who in America and the Global Directory of Who’s Who, Professor Gorney currently is co-authoring a textbook on public relations writing for the Bedford- St. Martin’s Press.

David Andrew Goldman – Vice President of Global Communications and Practice Leader for Technology and Cleantech

Over the past 15 years, David Andrew Goldman has specialized in raising awareness for emerging technologies with some of the best known global technology brands. He began his career at Manning Selvage & Lee Worldwide (MS&L) in 1997 as the lead media contact for the eBay and Google accounts – working with the top media in the world including the TODAY Show, 60 Minutes, and Wall Street Journal.

On the eBay business, David was responsible for the “User Testimonial” program that was “the cornerstone to the company’s success,” according to Meg Whitman (then CEO). While working at PainePR, David also helped launch XM Satellite Radio (Now Sirius XM) and Blockbuster Online – both for whom he headed media relations. From 2006 to 2008, David worked at the Online Reputation Management firm, RepRelations integrating SEO methods into his public-relations programs for celebrities and “C” level executives at Fortune 100 companies. From 2009 to 2011, David worked at Expansion Media, a PR and SEO firm focused on the emerging cleantech space.  His mastery of strategic marketing and communications as well as knowledge of search-engine marketing is an asset to The Cline Group’s thriving technology practice.

DeeDee Rudenstein – Account Director

Having worked with U.S., European, and Asian markets, DeeDee Rudenstein brings extensive marketing communications experience to the Cline Group. As Account Director, DeeDee maintains a firm belief that a marketing and public relations plan needs to be strategically tailored to meet clients’ business needs and maximize ROI. DeeDee has served both Fortune 500 companies and start-up companies in various industries, including: technology, telecommunications, finance, healthcare and higher education. Prior to joining the Cline Group, DeeDee spearheaded the public relations department at Jenzabar, a software company based in Boston, MA. At Jenzabar, she was responsible for developing the strategic public relations campaign to position the company as a leader in the software industry. DeeDee also held several agency positions at NCSM Strategic Marketing in Israel and Peppercom Strategic Communications, where she conducted targeted media relations and analyst relations campaigns that gained international visibility. She lists among her clients ITT Industries (now ITT Corporation), BT, GE, Outsmart and RiT Technologies. DeeDee holds a Bachelors of Arts degree in Journalism from Yeshiva University.

Levi Btzur – Director of Business Development

Levi Btzur brings over ten years of global marketing and sales experience to The Cline Group.  Levi assists clients with strategy creation and implementation, specializing in online-marketing initiatives.  Levi’s fluency in five languages — English, Portuguese, Spanish, Hebrew, and Italian – is a key asset for our clients in markets throughout the world. Prior to joining The Cline Group, Levi served as Vice President of Marketing for Kol Record, an international music promotion and distribution agency.  Levi also gained valuable international business development and sales experience at IDT Global, a multinational-services company and Wizcom Technologies, a global leader in scanning dictionaries. Levi is an Inbound Marketing Certified Professional and a graduate of Hubspot’s Inbound Marketing University. In his role at The Cline Group, he is responsible for overseeing the Business Development of the EMEA territory along with assisting with online marketing initiatives for our international clients.

Samuel J. Scott – Manager of Digital Marketing and Communications

Samuel J. Scott has more than ten years of experience in journalism, marketing, and communications in both print and online.  He worked for several high-tech and start-up companies in Israel and Boston in strategic marketing and communications with a focus on search-engine optimization (SEO), search-engine marketing (SEM), social-media marketing (SMM), and pay-per-click (PPC) advertising before coming to The Cline Group. After graduating from Boston University with a degree in journalism, he covered issues including Boston and Massachusetts politics, urban development, and social issues as a freelance or staff reporter for publications including The Boston Globe, The Patriot Ledger, and The Boston Courant. Until 2007, Samuel was Editor-in-Chief and Executive Director of Spare Change News, an alternative newspaper and non-profit organization in Boston. Samuel moved into online marketing after studying in the Executive M.B.A. program at Suffolk University in Boston and the International M.B.A. program at Bar-Ilan University in Israel. He is an Inbound Marketing Certified Professional and a graduate (with honors) of Hubspot’s Inbound Marketing University.