Blog Archives

Socionomics takes on Social Media ROI

I’ve already written about social media ROI before, but this socionomics video further shows the economics of social media. As a recent HubSpot report showed, inbound marketing has a 60% lower cost per lead than traditional, outbound marketing. Companies that

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Who uses what?

As I mentioned on an earlier post about the demographics of social media use, baby boomers are the fastest growing group on social networks. But, what does that mean for marketers? Does it mean that they just need to set

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The REAL Social Media ROI – Quantifiable and Measurable (Sometimes)

After writing my last post about the ROI – the return on inaction –  of social media, one of the commentators challenged me to actually quantify the social media return on investment. This give and take is one of the

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Baby Boomers & Matures: Fastest Growing Group on the Social Web

Social media is not the answer for everyone. More than that, the latest fad of Twitter is not the place every customer should be. That is a controversial statement, but it shouldn’t be. The basic of marketing demographics applies to

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What is social media?

Following up on my previous post about the ROI of social media, perhaps it’s worth explaining what social media is. Social media is not so new. Even the technology is new and major social networks have been on for close

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The ROI of Social Media

Many people ask: “What is the ROI – return on investment – of social media?” Usually, they get two answers: Some people – usually those who ended up engaged in social media because they are young, use Twitter, Facebook, Flickr

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Social Media for Social Good

Social Media doesn’t just sell technology (although Dell claims that they’ve made over $1 million in sales due to their Twitter presence), or shoes (although Zappos has also been raking in the big bucks), but it also saves lives and

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Shift Happens

Print is not the only platform today. Platforms have changed. Newspapers and journals are now online. That mean that your marketing and public relations efforts have to change. What worked in 2001 didn’t work in 2004. What worked in 2001

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