Blog Archives

Businesses need to consider global markets to succeed.

Yesterday’s Cyber Monday was bigger in China than in the United States. According to a press release from eCoupons.com, 47% of American 18-49 year olds plan on making a purchase online, compared to 60% of Chinese 18-49 year olds. If

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Cyber Monday emphasizes importance of online marketing

Happy Cyber Monday! Cyber Monday, coined in 2005, is the Monday that immediately follows Black Friday. Just as Black Friday represents the biggest physical store shopping day, Cyber Monday is the biggest online shopping day, as people continue their Christmas

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Boomers Embrace Facebook

While Facebook has long been home for Generation Y, now approaching 30 and online since they were still in university or graduate school, with the younger generation, and Generation X also long on the network, the fastest growing group on

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The State of Brands on Facebook

From Mashable: The average age of a brand “liker” on Facebook is 31. The average user likes 8.5 brands.

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Marketing Disruption

VC Fred Wilson visits Google’s Mountain View, CA headquarters to discuss disruption. This event took place on May 13, 2009, as part of the Marketing Talks@Google series.

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4 Strategic Marketing Priorities for 2011

Marketing is changing rapidly. It’s not sufficient to have a website, nor even a social media account. A facebook page is no more a marketing strategy than a telephone is communications strategy. Here are some of the concerns that your

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What Makes An Influencer?

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person

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Top Reasons People Unsubscribe from Facebook Pages

Sometimes, people new to social media don’t understand the difference between Facebook and Twitter. This is a relatively simple thing, but the consequences of misuse can have serious implications for your brand. Too many people treat Facebook like Twitter —

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