Blog Archives

Businesses need to consider global markets to succeed.

Yesterday’s Cyber Monday was bigger in China than in the United States. According to a press release from, 47% of American 18-49 year olds plan on making a purchase online, compared to 60% of Chinese 18-49 year olds.

If you are a retailer, why only sell in the United States when the emerging markets want to buy? As the American economy remains stuck in a tailspin, other countries, like India and China, are eager to buy.

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Cyber Monday emphasizes importance of online marketing

Happy Cyber Monday! Cyber Monday, coined in 2005, is the Monday that immediately follows Black Friday. Just as Black Friday represents the biggest physical store shopping day, Cyber Monday is the biggest online shopping day, as people continue their Christmas shopping when they return to work.

Cyber Monday is big business. In 2009, comScore reported that consumers spent $887M online on Cyber Monday (excluding travel), the second highest spending day of 2009.

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Boomers Embrace Facebook

While Facebook has long been home for Generation Y, now approaching 30 and online since they were still in university or graduate school, with the younger generation, and Generation X also long on the network, the fastest growing group on Facebook is Baby Boomers, now approaching retirement, and grandparents. Social media is not merely a marketing touchpoint to reach those under 45, but it’s also an important channel to reach Boomers. NBC News’s Tom Brokaw explores how Boomers embrace the medium.

Visit for breaking news, world news, and news about the economy

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The State of Brands on Facebook

From Mashable: The average age of a brand “liker” on Facebook is 31. The average user likes 8.5 brands.

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Marketing Disruption

VC Fred Wilson visits Google’s Mountain View, CA headquarters to discuss disruption. This event took place on May 13, 2009, as part of the Marketing Talks@Google series.

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4 Strategic Marketing Priorities for 2011

Marketing is changing rapidly. It’s not sufficient to have a website, nor even a social media account. A facebook page is no more a marketing strategy than a telephone is communications strategy.

Here are some of the concerns that your organization needs to prioritize this upcoming year.

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What Makes An Influencer?

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

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Top Reasons People Unsubscribe from Facebook Pages

Sometimes, people new to social media don’t understand the difference between Facebook and Twitter. This is a relatively simple thing, but the consequences of misuse can have serious implications for your brand.

Too many people treat Facebook like Twitter — frequent status updates, posting multiple times a day. The consequences not only mean that, because they don’t understand Twitter, they are missing out on conversation, website traffic, and outreach to potential new leads, but it also means that they might be upsetting and annoying their existing Facebook fan base. This will result in losing fans, potential customers, and even potentially cause negative word-of-mouth. This is one of the basic reasons why it’s important to have professional community management and an open organizational structure that takes advantage of the Groundswell.

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