“Digital first, print last” is the mantra of John Paton, Journal Register CEO and co-founder of impreMedia. Paton says as long as a print mentality dominates a newsroom, media outlets will never be able to fully embrace the demands of online.Read More
In this short animation, the BTBuckets team explain, using a day-to-day example, the importance of using Behavioral Targeting and Segmentation on Websites. The conclusion: if you provide your guests (website visitors) with the food (content/design) they like, they will come to your party (become your customers) instead of going to your neighbors’ parties (competitors’ websites).Read More
For philanthropic and non-profit organizations, they are struggling. Funding is down and changing communication channels have made them increasingly irrelevant. However, in a recent op/ed in the Jewish Exponent, The Cline Group’s Josh Cline lays out several tips and suggestions for how to remain relevant.
Read the whole article here, but below are some highlights:
There is a crisis in the nonprofit world today as technological change and social media have become mainstream, and the financial crisis has wiped out the wealth of many organizations’ traditional donors.
Can your e-mail land you in jail? E-mail is an important component of most company’s marketing mix. One Ohio carpet cleaning company attributed $1 million in sales to their e-mail marketing efforts.
When you are sending out e-mail, you considering factors like timing and frequency of e-mails, subject lines, and even capitalization. Certain trigger words (like “Dear”) are also likely to increase the likelihood of your e-mail going into the spam filter and never being read.
But have you thought about how you collect e-mail addresses and how people join your mailing list? Did you know that your collection mechanism might not only be bad practice and hurt your reputation but also against the law?Read More
Larry Kramer, former head of CBS Digital Media, discusses the need for newspaper publishers to utilize multiple distribution platforms in this video on Bloomberg. Apple Inc. is developing a digital newsstand for publishers that would let them sell magazines and newspapers to consumers for use on Apple devices, said two people familiar with the matter. Kramer talks with Deirdre Bolton on Bloomberg Television’s “InsideTrack.”
The marketing lessons here are:
- Newspapers have to change their business model. Don’t just rely on print. That doesn’t mean that newspapers don’t matter but that more people may be reading your article online than in the print edition of the paper.
Online media consumption is extremely fragmented by age and task.
According to this eMarketer study of UK Internet users (77% of all UK adults, 16 or older), some interesting trends emerge. It is crucial for firms and marketers to be aware of these essential trends:
- E-mail is not dead and is used by 90% of the Internet population, with little fluctuation across age groups.
- 31% of users access the Internet through their phone. Among younger users (ages 16 to 24), an estimated 44% browse the internet on their phones. If your site is not – at minimum – mobile accessible, this needs to be a priority!
The Cline Group is always looking for up-and-coming digital copywriters, so I was pleasantly surprised to see a new post on Mashable, 5 Tips for Aspiring Digital Copywriters. Ironically, the move to digital – and the growth of SEO, blogging, and content production – has actually made good writing all the more important.
What makes a good copywriter according to Mashable? How about:
Start writing! Whether a personal blog, volunteer to write for open source software and hardware (check out Sourceforge for a list of open, volunteer, positions), or develop a website.
According to Mashable:Read More