Blog Archives

The Strategic Use of Cleantech PR

cleantech PR, cleantech public relations, cleantech marketingBy David Andrew Goldman

A prospective client recently contacted me after reading an article I wrote, “Debunking Myths of Cleantech PR.”  We had a great conversation and he told me about his cleantech company – more than three years old, some partnerships in place, some impressive news coverage from about 6 months ago.  All in all they seem like a perfect candidate for my agency to take on.

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Remembering a Cleantech Champion

david anthony cleantechBy David Andrew Goldman

Today GigaOm Cleantech published a tribute article I wrote about my mentor, David Anthony.  DA got me started in cleantech PR when very few people even knew what cleantech or clean energy meant. Working with DA was incredibly stimulating, and I will always be grateful for how much time he spent teaching me about everything from concentrated PV technology to remediation.  Four years ago, when we first collaborated, DA wanted to raise his profile through speaking engagements and by-lined articles, which I helped him to write.  That experience and close collaboration was what put the fire in my belly regarding cleantech and what continues to fuel my belief that cleantech is the solution to the world’s greatest challenges. The original article is republished below with permission.

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Fact-Checking Journalism: The Future of PR?

future of prBy David Andrew Goldman

If you had been working in public relations 100 years ago, you would have found a journalism climate that greatly resembles that of today – and if the future of the industry parallels the changes in the past, then PR and marketing professionals will need to remember their history to become more effective today.

The history of U.S. journalism is complex, but the broad themes are simple enough. Until the first half of the nineteenth century, a newspaper was little more than a newsletter of a political faction. Editorials published by the Federalist and Democratic-Republican parties against Thomas Jefferson and John Adams in the 1800 presidential election make today’s pundits seem like polite, fatherly gentlemen.

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