By Samuel Scott

At one point in my career, I was hired to manage the digital marketing for a particular Israeli start-up, which would ultimately end up folding over two months later due to a lack of successful fundraising. During this period of time, the CEO had asked me to create an Excel spreadsheet and PowerPoint for promising investors on the potential for market penetration.

Supposedly, the start-up had had a way to convert speech to text in some new, exciting manner (the product would automatically transcribe voicemail and then send it to you over e-mail or text message), and the goal, I was told, was to exit by selling to Google. First, however, they needed to obtain investment and subsequently show successful sales and usage within various test markets.  Read more...