Bigger Is Not Always Better in PR


By Ariel Shore

Being raised in the suburbs of Philadelphia, I often spent time in Center City, Philadelphia exploring what the city has to offer – it was not too big or daunting so I quickly became acclimated with the ins and outs. I attended a small high school as well as a small university, which both provided a sense of comfort for myself and an extremely hands-on approach.

Being comfortable working and living in a small environment translated perfectly into my first job here at The Cline Group, which has small offices but a global presence. Even though we are small in size we deliver remarkable results that distinguish our clients from their competitors across the board.

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The First Step in Marketing is to Understand Your Audience: The Consumer


By: DeeDee Rudenstein

Most leaders in the tech community are smart, innovative, think outside-the-box, and are not afraid of challenges – all qualities that entrepreneurs embody. They break barriers. Disrupt. And take society, in general, to the next level with innovation.

However, often tech entrepreneurs get caught up in the complexity of the technology and forget about what matters to the people buying their products (the consumers.) As a PR professional that has the privilege of counseling many tech start-up companies, there is one common thread that entrepreneurs lose track of — relating to their audience.

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Why Studying Abroad Will Benefit Your PR Career


By Gabrielle Dratch

Leaving home to go to college for four years is challenging for some, so the thought of packing everything up again to live in another country for an entire semester may seem out of the question. On the other hand, some students think “semester off,” when they hear “study abroad” and do not think of all the long term benefits you gain by living in a foreign country.

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Factors to Consider When Using Statistics


“Humans only use 10% of their brains.”

This is a widely believed and oft quoted statistic, but science has proven it wrong. So why do we quote it? We love statistics because they provide “proof” of what we believe to be true. The problem, however, is that statistics can be overwhelming, inaccurate, or simply misreported. Below are 4 factors to think about before you incorporate statistics into your content.

  1. Where to Find Statistics 
  2. The first step in developing content that uses statistics is finding statistics that are suitable for your topic. Statistics can come from thousands of sources, but here are just a few great resources to help you find them:

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PR Lessons from Scandal’s Olivia Pope


By Caitlin Driscoll

In honor of Scandal’s return to primetime, I’ve decided to analyze one of my favorite television shows and apply it to my professional life. For the unlucky few that haven’t had the privilege of watching Scandal, Olivia Pope is, according to Wikipedia, a crisis manager in Washington, D.C. who is partially based on Judy Smith. Pope runs her own firm, Pope & Associates, which specializes in political situations—she’s a “fixer.” And from quashing the legal problems of society’s elite to mitigating political nightmares for the ever-scandalized fictional administration of President Grant, there’s a lot of “fixing” to be done.

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How to Be a Better Manager


By Robin Kelman

If you are in a management position, you know that sometimes dealing with staff is difficult. Managing people takes time, effort and patience.

Managers are put in place to help an organization run more smoothly. Utilizing management techniques is important, such as attending seminars and workshops, working with human resources, and learning about your employees – their behavior, personality and most importantly, work ethic.

Here are a few takeaways from my experience for effectively managing people:

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A Better Way to Communicate with Journalists: Part Two


By Kim Cox

Recently, I wrote a blog post about best practices in public relations (also posted on LinkedIn) that that gained a lot of interest from both likeminded pros as well as a fair share of naysayers. The article also ran on PRDaily where it was featured and ended up sparking more attention. After MediaBistro also commented, it became clear that the topic (the relationship between PRs and reporters) is a typical pain point and topic of discussions in agencies.

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How to Get Customers to Remember Your Brand Message

Important Message

By: Leigh Ann Gregoire

Have you ever read the same piece of information as a friend and talked about it later only to find that it feels like you read two totally different things? It happens no matter the type of information consumed, but it’s the last thing we want as marketers. We’ve spent valuable time determining key points, creating copy, and optimizing it for the correct channels and the public doesn’t even remember those key points we spent so much time crafting. Your public is experiencing a psychological phenomenon known as fuzzy-trace theory.

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