The First Step in Marketing is to Understand Your Audience: The Consumer

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By: DeeDee Rudenstein

Most leaders in the tech community are smart, innovative, think outside-the-box, and are not afraid of challenges – all qualities that entrepreneurs embody. They break barriers. Disrupt. And take society, in general, to the next level with innovation.

However, often tech entrepreneurs get caught up in the complexity of the technology and forget about what matters to the people buying their products (the consumers.) As a PR professional that has the privilege of counseling many tech start-up companies, there is one common thread that entrepreneurs lose track of — relating to their audience.

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Why Studying Abroad Will Benefit Your PR Career

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By Gabrielle Dratch

Leaving home to go to college for four years is challenging for some, so the thought of packing everything up again to live in another country for an entire semester may seem out of the question. On the other hand, some students think “semester off,” when they hear “study abroad” and do not think of all the long term benefits you gain by living in a foreign country.

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Factors to Consider When Using Statistics

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“Humans only use 10% of their brains.”

This is a widely believed and oft quoted statistic, but science has proven it wrong. So why do we quote it? We love statistics because they provide “proof” of what we believe to be true. The problem, however, is that statistics can be overwhelming, inaccurate, or simply misreported. Below are 4 factors to think about before you incorporate statistics into your content.

  1. Where to Find Statistics 
  2. The first step in developing content that uses statistics is finding statistics that are suitable for your topic. Statistics can come from thousands of sources, but here are just a few great resources to help you find them:

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PR Lessons from Scandal’s Olivia Pope

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By Caitlin Driscoll

In honor of Scandal’s return to primetime, I’ve decided to analyze one of my favorite television shows and apply it to my professional life. For the unlucky few that haven’t had the privilege of watching Scandal, Olivia Pope is, according to Wikipedia, a crisis manager in Washington, D.C. who is partially based on Judy Smith. Pope runs her own firm, Pope & Associates, which specializes in political situations—she’s a “fixer.” And from quashing the legal problems of society’s elite to mitigating political nightmares for the ever-scandalized fictional administration of President Grant, there’s a lot of “fixing” to be done.

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How to Be a Better Manager

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By Robin Kelman

If you are in a management position, you know that sometimes dealing with staff is difficult. Managing people takes time, effort and patience.

Managers are put in place to help an organization run more smoothly. Utilizing management techniques is important, such as attending seminars and workshops, working with human resources, and learning about your employees – their behavior, personality and most importantly, work ethic.

Here are a few takeaways from my experience for effectively managing people:

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A Better Way to Communicate with Journalists: Part Two

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By Kim Cox

Recently, I wrote a blog post about best practices in public relations (also posted on LinkedIn) that that gained a lot of interest from both likeminded pros as well as a fair share of naysayers. The article also ran on PRDaily where it was featured and ended up sparking more attention. After MediaBistro also commented, it became clear that the topic (the relationship between PRs and reporters) is a typical pain point and topic of discussions in agencies.

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How to Get Customers to Remember Your Brand Message

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By: Leigh Ann Gregoire

Have you ever read the same piece of information as a friend and talked about it later only to find that it feels like you read two totally different things? It happens no matter the type of information consumed, but it’s the last thing we want as marketers. We’ve spent valuable time determining key points, creating copy, and optimizing it for the correct channels and the public doesn’t even remember those key points we spent so much time crafting. Your public is experiencing a psychological phenomenon known as fuzzy-trace theory.

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A Better Way to Communicate with Journalists

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By Kim Cox

As a PR professional, I make it a point to follow the Twitter accounts of the reporters I reach out to and whose work I enjoy reading. I find it integral to get some insight into their daily lives – to really learn about who they are as people, both professionally and personally. At first I didn’t understand why I was consistently reading tweets from journalists that attacked PR. The question that immediately came to my mind is “why?” Why would anyone hate to hear from someone that is trying to help them professionally? Why would reporters literally dread reading through their inboxes? The answer is actually simple – there is something fundamentally wrong with the way PR pros relate to the media.

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