A Better Way to Communicate with Journalists


By Kim Cox

As a PR professional, I make it a point to follow the Twitter accounts of the reporters I reach out to and whose work I enjoy reading. I find it integral to get some insight into their daily lives – to really learn about who they are as people, both professionally and personally. At first I didn’t understand why I was consistently reading tweets from journalists that attacked PR. The question that immediately came to my mind is “why?” Why would anyone hate to hear from someone that is trying to help them professionally? Why would reporters literally dread reading through their inboxes? The answer is actually simple – there is something fundamentally wrong with the way PR pros relate to the media.

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Why Greek Life Prepares You for a Career in PR


By: Gabrielle Dratch

When I was a freshman in college, starting out on a new journey, I was very excited about becoming part of a Greek organization. But truthfully, it was mostly because of the social perks that came along with it. After going through recruitment and the new member education process I was shocked to learn the tremendous time and effort that was put in by of all the sorority members.

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How to Work Effectively with International Clients

clocksBy Ariel Shore

At The Cline Group, we have the privilege of working with international clients from countries such as Israel and France. Having business relationships that span across the globe as far as 6,000 miles away can be not only challenging in terms of conducting day-to-day business but also an eye opener to different cultures – something we truly value.

There are several key steps to working with international clients:

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How to Use Twitter’s New Analytics


By Josh Cline

Twitter’s analytics platform had been open only to advertisers and verified users (such as celebrities), but the social platform recently granted access to all accounts. Here’s a quick guide to using the platform!

First, however, it is important to understand the context of any analytics platform – whether it is Twitter or anyone else. Analytics are only relevant in the context of a strategic marketing campaign that maps to a company’s overall business goals. In other words, the data needs to be interpreted and used correctly.

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How to Beat the Burnout


It’s difficult to maintain a healthy work-life balance. In my experience, when working at an agency, no two days are ever the same, which can breed creativity and maximize productivity. Because of this, there’s never a dull moment when it comes to agency life. But while this keeps things exciting, it also creates an environment in which you can easily become overworked and burnt-out if you aren’t proactively working to mitigate these tendencies.

It’s critical to your success to maintain sanity and keep a positive attitude. I’ve discovered a few simple tips that can help employees to handle heavy workloads, unruly clients, and even the occasional frustrating co-worker.

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Viral Marketing Lessons from the ALS Ice Bucket Challenge


By Gabrielle Dratch

Unless you have been in hibernation for the past couple of weeks, you are probably well aware of the #ALSIcebucketchallenge that has been sweeping the nation. Yes, your Facebook and Instagram feeds may be getting flooded with videos of people dumping buckets of ice water on their heads, but guess what? It worked. Global influencers such as Bill Gates and Mark Zuckerberg have taken the challenge, as well as countless celebrities, and according to Facebook, 1.2 million unique videos related to the social media campaign have been posted to the site. The ALS association has reported a 750% increase in donations from the same time period in 2013.

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The ALS Ice Bucket Challenge is NOT a Social Media Success

als ice bucket challenge

By Josh Cline

This is the first in a two-part series addressing the #ALSIceBucketChallenge. The following post will explore other viral marketing campaigns to see why some are successful and some are not.

Please, do not get the wrong idea. The untold numbers of people throughout the world who are dumping buckets of ice water on the heads to raise awareness of ALS are doing a wonderful thing – in one estimate by Steve Barrett in PR Week, more than $53 million has been contributed so far.

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How to Make the Most Out of Your Internship


By Robin Kelman

This post is part two of my recent post titled “How to Get Noticed When Applying to Jobs on LinkedIn.” If you haven’t already read that post and are thinking about submitting your next job application, I recommend doing so!

When you are thinking of applying for an internship, think about what you hope to get out of it.  Internships are key building blocks towards career goals. It’s important to consider this when making the decision to participate in an internship program, as the time you are spending can either prove to be valuable or wasteful.

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