Blog Archives

Is Your Store Making Sales? How about Your Website?

If you owned a store and no one came to the store, you would worry. You wouldn’t say, “Well, I did my job. I opened up my store. There’s even merchandise here and a semi-functioning cash register. Someone who really wants to buy can.”

If that was the case, you would wonder what was wrong. Perhaps you would invest in a promotional campaign: maybe take out an advertisement, contact local media to try to get a story, give a sales discount, offer a Groupon or Living Social coupon, or pass out fliers in the parking lot.

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How to Attract Angel Investors with PR and Your Blog

high-tech blogging, vc blogs, angel investor blogs, seed investment blogsBy Josh Cline

You might already know that companies that blog generally have more-consistent sales. But did you know that start-ups that blog and use related public-relations effectively have a better chance of attracting angel investors as well?

In today’s financial climate, it can be extremely difficult to obtain seed investment – so every available and relevant resource needs to be directed, at least in part, towards that end. Inc.com writer Matthew DeLuca understands this point well:

Edward Williams, partner at Brook Venture Partners, says that he looks at all the standard data when considering an investment, but treats blogs a little differently.

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Are Your Business Goals Realistic?

I’ve touched before on the importance of strategic planning before: decide what you want to do before you decide what services or tactics you want to implement.

The Cline Group’s CEO, Josh Cline, also wrote about the importance of planning on The Cline Group’s site. Josh wrote:

So, what is the big problem? Companies today are forgetting the traditional holistic approach to marketing strategy. They are forgetting or ignoring basic business and marketing fundamentals like messaging and positioning, branding and overall perceptions. Companies are missing the basic marketing principles, such as mapping the marketing plan to the company’s short-term and long- term goals and its business objectives.

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When to Use SEO and PPC in Your Online Marketing

difference between seo and ppcBy Samuel Scott

In search-engine marketing (SEM) – the goal of which is to rank highly in Google search-results for chosen keywords – there are two general strategies: search-engine optimization (SEO) and pay-per-click (PPC) advertising. Each has its advantages and disadvantages, so it is important to know when to use each one (or even both).

Before you make this marketing decision, you first need to determine and understand your overall business goals. As we at The Cline Group have always maintained, one’s marketing goal needs to be in line with one’s business goal before it can be integrated and executed successfully.

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This Week’s Online-Marketing News Headlines

online marketing newsBy Daniel Goldstein

Internet-marketing news breaks each day, if not each hour, so online marketers need to keep abreast of the latest headlines. Here’s what we at The Cline Group found interesting this past week.

  • Google +1 shares can now appear in your Google+ social-media account. In two prior posts, we addressed how Google +1 will affect SEO and SEM and how Google+ (Google Plus) will affect Facebook and social media in general. Now, Google has announced that people can have their +1s (“likes”) appear in their Google+ account – along with specifying which “circles” will see them. For example, if I like a certain article on social media, I may choose to share it with my “Work” circle and not my “Family” one. (I don’t think Grandma would be interested.) The marketing takeaway: It is becoming increasingly important to incorporate Google +1 and Google+ into your social-media marketing.
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Start-Up Nation? Why Israeli Tech Companies Still Often Fail

start-up nation, israeli start-ups, israeli high-techBy Samuel Scott

In the so-called “Silicon Valley of the Middle East,” start-ups in and around Tel Aviv are increasingly the life-blood of many global companies that operate in the high-tech sector. According to the authors of “Start-Up Nation” – former Bush-administration official Dan Senor and former Jerusalem Post editorial-page editor Saul Singer – these are a few of the reasons (via the Wall Street Journal and Freakonomics):

  • Government per-capita spending on civilian R&D is 4.5% of GDP – double the percentage of the United States, Germany, and South Korea
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How to Define an SEO-Keyword Strategy for Your Website

seo keyword strategyBy Samuel Scott

Keywords are the building blocks of any website whose creators – whether personal or corporate – want to attract a significant level of traffic from search engines (organic traffic, in other words). In a nutshell, if you sell widgets, then you want your website to appear high in results whenever people search for “widgets.”

Defining and implementing a keyword-based strategy, as we will see throughout this ongoing series, is crucial to building and marketing an effective website. The first step, which we will discuss here, is keyword research: For what is your target demographic searching in Google when they are looking for your company’s product or service?

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A Picture is Now Worth a Thousand Hits (on Google)

By Samuel Scott

Soon, your picture could be all over Google. But, do not worry: we mean that in a good way.

Hubspot recently reported that the profile pictures of people using Google’s new social-networking website – Google+ (or Google Plus) – now have the ability to appear in search-result listings for the websites, articles, and blog posts that are associated with them. It just requires a bit of new HTML coding. According to the company’s intrepid reporting, here is how to have an author’s image appear as in the image at the top of this post:

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