Blog Archives

Is Your Social-Media Marketing Truly Adding Value?

By Josh Cline Is every single one of your Facebook and Twitter posts delivering something that your target market will find valuable, or are you posting items in social media just to put something there? The answer will likely determine

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The Strategic Principles to High Tech Marketing Success (Crossing the Chasm Part 2)

The following is the second in a series of posts about high tech marketing strategy based on Crossing the Chasm. It’s Strategy Stupid. This should be obvious, but it’s not. We’re enamored with the next shiny thing to realize that

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Hi Tech Business Strategy: The Technology Adoption Life Cycle (Crossing the Chasm Part 1)

The following is the first of several posts about high tech business and marketing strategy, based on the bible of high tech marketing, Crossing the Chasm. As The Cline Group CEO, Josh Cline likes to say, we frequently put the

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How Not to Duplicate Your Own Website Content

By Samuel Scott Your website may be duplicating its own content without you even realizing it – and thereby possibly causing negative effects on your search-engine marketing performance. Say that you are a company that sells widgets. One of your

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Using Web Analytics to Measure Your PR Results

One of the things I’ve always advocated when consulting clients or internally is to measure business outcomes, not just activities. Digital marketing has actually made tracking actual business results much easier and much more accountable than print or telephone channels.

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Why You Need a Good Landing Page

By Samuel Scott Have you ever sat at a restaurant table, opened the menu, and then saw that there was something approaching fifty options? If you’re like me, it probably took you ten minutes or longer just to make a

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You Have Less Than Two Years to Get Mobile Marketing

By Samuel Scott If you live in the Boston area, you have a chance to win a free Dunkin’ Donuts deli-sandwich each day this month – if you use your smartphone to take pictures or answer trivia questions through the

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Is Your Store Making Sales? How about Your Website?

If you owned a store and no one came to the store, you would worry. You wouldn’t say, “Well, I did my job. I opened up my store. There’s even merchandise here and a semi-functioning cash register. Someone who really

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