Workshop Explores Successful Methods To Maximize Public Relations Results

PHILADELPHIA, PA (June 20, 2011) — Lehigh Professor Emeritus Carole Gorney, Senior Vice President of The Cline Group, will facilitate a two-day workshop on “Integrated PR and Corporate Communication Strategies” in Singapore on June 20 and 21.  The workshop will explore proven successful methods to maximize public relations results by leveraging the new channels and challenges and opportunities in today’s changing media environment.

Previously presented by Gorney in Kuala Lumpur in April, the workshop is sponsored by Universal Network Intelligence (www.unistrategic.com), a key provider of corporate training and public events headquartered in Malasia.  UNISTRATEGIC speakers are all world leaders in their fields who share insightful views on their respective industries.

After her retirement from Lehigh in 2007, Gorney joined The Cline Group (www.theclinegroup.com), a fully-integrated strategic marketing and communications firm with offices in Bala Cynwd, Pa., and Jerusalem, Israel.  The firm was founded by Josh Cline, a Lehigh university graduate.

Gorney is a world-recognized specialist in crisis planning and management, media relations and strategic planning. In addition to her position with The Cline Group, she is Director of the Center for Crisis Public Relations and Litigation Studies, which she founded at Lehigh University in 2001.  For more than two decades, Gorney has served as an independent public relations consultant to corporate, government and non-profit clients, among them include defense contractor Lockheed Martin and the national engineering firm Gannett Fleming.

About The Cline Group

The Cline Group (TCG) is a fully integrated strategic marketing and communications firm headquartered just outside Philadelphia with offices in Jerusalem, Israel positioned to serve existing and new clients in the United States, Europe and Israel. TCG is one of the only firms with offices in both Israel and the United States with experience handling an organization’s global marketing initiatives. The Cline Group embraces a holistic business approach that integrates traditional marketing platforms, online and inbound marketing, public relations, digital/social media and search engine optimization. With experience in multiple sectors including emerging growth, venture capital, and a diverse range of technology companies, The Cline Group focuses on marketing initiatives that build business, propel growth and make shareholder value translucent. The Cline Group retains clients in private and public sectors, emerging growth, venture capital, technology, healthcare, financial, education, and professional services. For more information, please visit www.theclinegroup.com.