VC Fred Wilson visits Google’s Mountain View, CA headquarters to discuss disruption. This event took place on May 13, 2009, as part of the Marketing Talks@Google series.

Marketing is changing rapidly. It’s not sufficient to have a website, nor even a social media account. A facebook page is no more a marketing strategy than a telephone is communications strategy.

Here are some of the concerns that your organization needs to prioritize this upcoming year.  Read more...

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Sometimes, people new to social media don’t understand the difference between Facebook and Twitter. This is a relatively simple thing, but the consequences of misuse can have serious implications for your brand.

Too many people treat Facebook like Twitter — frequent status updates, posting multiple times a day. The consequences not only mean that, because they don’t understand Twitter, they are missing out on conversation, website traffic, and outreach to potential new leads, but it also means that they might be upsetting and annoying their existing Facebook fan base. This will result in losing fans, potential customers, and even potentially cause negative word-of-mouth. This is one of the basic reasons why it’s important to have professional community management and an open organizational structure that takes advantage of the Groundswell.  Read more...

“Digital first, print last” is the mantra of John Paton, Journal Register CEO and co-founder of impreMedia. Paton says as long as a print mentality dominates a newsroom, media outlets will never be able to fully embrace the demands of online.

Watch the full video from the INK & Beyond conference.

In this short animation, the BTBuckets team explain, using a day-to-day example, the importance of using Behavioral Targeting and Segmentation on Websites. The conclusion: if you provide your guests (website visitors) with the food (content/design) they like, they will come to your party (become your customers) instead of going to your neighbors’ parties (competitors’ websites).