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Strategy.
It's what marketing and PR need today.
The Cline Group develops and executes integrated, holistic marketing strategies for clients worldwide from our locations in the United States, Europe, and the Middle East.
Our Marketing Blog
Aesop’s Marketing: The Crow and the Pitcher
Posted on: 06-17-13
This series relates lessons from popular Aesop’s Fables to strategic communications and marketing. The Boasting Traveler: "A Crow, half-dead with thirst, came upo
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Waze and the Start-up Nation’s Delusions of Grandeur
Posted on: 06-13-13
By Josh Cline Ever since the search-engine giant Google ac
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When "Time and Money" Becomes "Content and Ads"
Posted on: 06-10-13
By Samuel Scott Imagine that you are a marketing vice president living in the early 1950s, when television first became widely popular in the United States. The
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PR Success Requires a Proper Foundation
Posted on: 06-03-13
By Kevin Johnson In my 25 years as a PR and media-relations practitioner, it never ceases to amaze me how many companies don’t completely understand the “pac
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Aesop’s Marketing: The Boasting Traveler
Posted on: 05-30-13
This series relates lessons from popular Aesop’s Fables to strategic communications and marketing. The Boasting Traveler: “A man who had traveled in foreign lan
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Lead or be Led: A PR and Marketing Manager's Guide to Success
Posted on: 05-28-13
By Josh Cline For the past 15 years, I have worked for more than 100 companies, mostly in the emerging business and start-up technology worlds, helping them to reach their utmost potential
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Execs Tell MMW How Verizon and NFL Deal Impacts Mobile Advertising
Posted on: 06-13-13
In light of the new deal between Verizon Wireless and the NFL, Sephi Shapira, CEO of MassiveImpact (a performance based mobile advertising company), and Roger Entner (Lea
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Clearwire postpones shareholder vote, to review latest Dish offer
Posted on: 05-13-13
Dish is very clever in driving the price up for 25% of the company that it wants to own, while Sprint will have to buy the remainder of the company that it doesn’t alre
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People Actually Use QR Codes (In China)
Posted on: 05-12-13
Meeker showed how QR codes are even being used by the U.K. embassy in Beijing. People can scan them to follow the U.K. government’s account on Sina Weibo, the microblog
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The Future of Big Data for Big Pharma
Posted on: 05-11-13
Used correctly, Big Data can provide pharmaceutical manufacturers with valuable insights instead of aggregated and potentially overwhelming amounts of information for its
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Visualead launches its near-invisible QR codes in China, seeks local partners and investors
Posted on: 05-10-13
Visualead, an Israeli startup behind a simple service that creates QR codes that are barely visible, kicked off its official launch in China with a bang: winning the Grow
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An App to Prevent Medication Mistakes
Posted on: 05-09-13
To help prevent drug mishaps, MediSafe keeps track of multiple medications and sends a reminder when a dose is due. If the medicine isn't taken, the app notifies a spouse
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