Our Marketing Blog

Startup Life in Israel’s War Zone

Posted on: 07-28-14

It goes without saying that Israeli and Palestinian civilians are suffering in the current conflict at the hands of the Hamas terrorist organization in the Gaza Strip. Like in prior wars, Israeli businesses are also being affected. But as we all

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How to Get Noticed When Applying For Jobs on LinkedIn

Posted on: 07-25-14

By Robin Kelman LinkedIn is a very popular platform for job postings—so much so that the company recently announced a new Read more

What Public Relations Can Learn From SEO

Posted on: 07-24-14

By Samuel Scott Insert links into press releases that include targeted keywords in the text of the links and then publish and distribute them throughout the Internet.

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When One Person Breaks Protocol

Posted on: 07-23-14

Since I founded The Cline Group in 2007, I have always put company protocols in place. Many may think it is not needed at a small firm, but I have always argued that it is. I started my career at a large PR firm where there were protocols to be fol

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10 Ways to Improve Your Time Management

Posted on: 07-22-14

Time management is a sensitive issue—every employee has his or her own style. Senior management will always stress time management to their teams, but everyone has a different opinion on what that really means. One person may think one method is

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What to Major in if You’re Interested in PR

Posted on: 07-21-14

By: Kim Cox After graduating college, I was hit with a harsh reality that I fear faces many: I was totally, and inexplicably, ill-prepared for a job in public relations. Having spent a small fortune on a diploma, I was expecting to take away m

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Clients in the News

Can you spare a glucose tab? Entrepreneurs want to help diabetics connect in emergencies

Can you spare a glucose tab? Entrepreneurs want to help diabetics connect in emergencies

Posted on: 07-27-14

One of the most stressful things that can happen to diabetics, especially for their parents, is when they find themselves without a piece of

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Lingua.ly el servicio para aprender idiomas lanza su app para iOS

Lingua.ly el servicio para aprender idiomas lanza su app para iOS

Posted on: 07-25-14

La nueva aplicación móvil Lingua.ly ‘s se sincroniza con su extensión para el navegador existente para que cualquier persona, ya sea un principiante, intermedio o av

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Has Google+ Been Left in the Shadows of the Other Giants?

Has Google+ Been Left in the Shadows of the Other Giants?

Posted on: 07-24-14

To increase mobile ad revenue, Google will need to find a way to target users accurately and directly to contribute to advertisers' ROI on m

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HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

Posted on: 07-24-14

“Research has shown that peer support also drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobi

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Inventive, Cheaper Tools for Learning a Language

Inventive, Cheaper Tools for Learning a Language

Posted on: 07-20-14

This free online program teaches by immersing you in news, sports and entertainment articles written in the language you want to learn. And the list is long: English, Spa

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INside the Boardroom: CEO at MassiveImpact, Sephi Shapira

INside the Boardroom: CEO at MassiveImpact, Sephi Shapira

Posted on: 07-20-14

Social media is expected to be the mobile advertising medium of choice, and is predicted to take the lion’s share of mobile display budget

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