Corporate Positioning
You are your Message
The Cline Group has developed a unique and highly effective corporate messaging process. It is interactive and strategic. The results lead to a tight, coherent company message that captures the fundamental mission of the company. A company mission statement and message are crafted only after interviews with key executives and possibly external observers (such as customers and analysts), referencing the core company competency analysis, and conducting a strength and weaknesses analysis (SWOT).