How should public relations fit into your overall business and marketing goals?

The Cline Group works with clients to develop holistic, integrated marketing plans that are strategically aligned with and individually tailored to their overall business goals. Just as every business is different, so should every communications plan be different.

As a result, TCG examines your marketing goals and then determine which marketing mix and communications strategy is right for you. Next, TCG develops individualized, tailored tactics to execute the strategy to achieve superior results. TCG’s public relations executive-management team has more than 75 combined years of experience, and they have extensive connections to journalists, editors, and analysts in numerous industries. In addition, TCG combines traditional and online public-relations through methods including traditional pitches to journalists, online press-releases, and analyst relations.

TCG has especially deep and varied public-relations expertise operating in the following sectors

• Internet and Media
• Clean-Tech and Green-Tech
• Telecommunications
• Mobile Computing and Apps
• Healthcare
• Consumer Products
• Biotech and Medical Devices
• B2B and B2C Software
• Not-for-Profit