Social Media Marketing
The Need
Social media is an integral part of any company’s communications strategy. The 2008 Cone Business Study showed that 90% of Americans use social media and 68% of them expect companies to have a social media presence. This number is only rising.
Social media makes good business sense. The 2009 ENGAGEMENTdb study showed that conversational engagement increases profits and revenue. Conversational engagement builds buzz and brand awareness.
Social media is how people communicate in today’s 24/7/365 age. A recent New York Times article explained that people check their Facebook page and Twitter status even before they eat breakfast.
According to McKinsey Global Survey Results, the heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing, increased employee and customer satisfaction, and more effective marketing. These benefits often have a measurable effect on the business.
The Solution
The Cline Group’s experienced team of creative communications specialists has a diverse background in crafting the appropriate communications and marketing strategy for your firm, using the best practices and latest tools of new media and Web 2.0, while maintaining the professional image and quality of a boutique communications consultancy.
Social Media is…
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- Today’s communication channels
- Not a single tool or application
- Not a fad
- Two- way communication – a social conversation
- About community
- About engagement
Services
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- Blogger outreach
- Social media strategy development
- Social Media Optimization (SMO)
- Custom Social network development
- Content writing
- Web site analysis and consulting
- Search Engine Marketing (SEM)
- ROI measurement
Our staff of experienced digital natives are well-versed in the latest Web 2.0 tools, and can bring them to your company as part of a comprehensive communications strategy. These tools include:
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- Social bookmarking
- Niche Social Networks