The Biggest Show in Advertising – The Super Bowl
Samuel Scott | February 6th, 2012 | No Comments »
By Emily Kanter
A lot of women, like me, watch the Super Bowl for three main things: The national anthem (sung by Kelly Clarkson this year), the halftime show (Madonna featuring many other pop icons), and of course, the commercials. Each year, advertisers battle and bid millions of dollars for a 30-second spot to debut their commercials during the football game.
Super Bowl XLVI had a lot of entertaining bits while others fell flat or tried too hard. The thing that stood out most for me was Chevy’s aggressive digs at Ford. In a commercial portraying the Mayan apocalypse, Chevy drivers survived, leaving the rubble unscathed, while the narrator told us that Ford owners couldn’t survive the destruction.
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