YouTube is five years old. Facebook is six years old. The under-30 crowd grew up with technology and are “Digital Natives.” I first had a computer when I was six years old and those just out of college probably had a computer in their house from the day they were born and were on Facebook in high school. The natural facility with today’s technology is one of the great advantages that Generation Y and the Millenials bring to the workplace.  Read more...

People aren’t loyal to old brands — they want products and services that will make their life better – and it doesn’t matter if it’s 100 years old or 100 days old.