By Samuel J. Scott

Note: This is the first part in an ongoing series. Part two and three.

If you are using a social-media marketing strategy without a corresponding content-marketing one, you are most likely wasting your time. As different parts of the Internet increasingly affect and influence each other in marketing terms, it is also increasingly important to use an integrated strategy that incorporates these numerous factors.  Read more...

By Samuel J. Scott

In the so-called “Silicon Valley of the Middle East,” start-ups in and around Tel Aviv are increasingly the life-blood of many global companies that operate in the high-tech sector. According to the authors of “Start-Up Nation” – former Bush-administration official Dan Senor and former Jerusalem Post editorial-page editor Saul Singer – these are a few of the reasons (via the Wall Street Journal and Freakonomics):  Read more...

• Government per-capita spending on civilian R&D is 4.5% of GDP – double the percentage of the United States, Germany, and South Korea

By Lisa Fraimow

In tough economic times, the first instinct of any business or non-profit organization is to cut costs – after all, it is far easier to control what money goes out than what comes in. And one of the first targets of the fiscal axe in non-profits is typically the marketing department (which is usually underfunded in the sector in the first place).  Read more...

By Samuel J. Scott

People may like your brand – but do they love it? The difference is crucial to understand.

If someone likes your soft drink, tennis shoe, or website, he will continue to buy the product or visit the site. However, someone who loves a brand will often attempt to sell it to his friends, family, and acquaintances – usually without even realizing it.

As Harvard Business Review notes in a recent blog post, a love of a brand will turn someone into a “brand ambassador” who:  Read more...

Watch this video to learn about the business benefits of social media and some of the things that need to be done in order to do it.

YouTube is five years old. Facebook is six years old. The under-30 crowd grew up with technology and are “Digital Natives.” I first had a computer when I was six years old and those just out of college probably had a computer in their house from the day they were born and were on Facebook in high school. The natural facility with today’s technology is one of the great advantages that Generation Y and the Millenials bring to the workplace.  Read more...