Blog Archives

The Way You’re Seen: Shaping Your Brand Through Visually-Driven, Digital Content

Posted on October 4, 2012 by The Cline Group — No Comments ↓

Let’s face it: we are a visually-oriented society. From images to video, the manner in which we prefer to process information has continued to move toward these optically-stimulating mediums. As this cultural preference has become ingrained in society, consumers have come to expect – nay, demand – that their chosen brands and companies be prepackaged with familiar and relatable storylines that are presented in this manner. Read more...

Tagged with: brand strategy, content creation, digital marketing, digital media
Posted in Blog

How Holistic Marketing Got Me 2,000 “Likes” (Part One)

Posted on July 16, 2012 by Samuel Scott — 2 Comments ↓

By Samuel Scott

Note: This is the first part in an ongoing series. Part two and three.

If you are using a social-media marketing strategy without a corresponding content-marketing one, you are most likely wasting your time. As different parts of the Internet increasingly affect and influence each other in marketing terms, it is also increasingly important to use an integrated strategy that incorporates these numerous factors. Read more...

Tagged with: Blog, blogging, business, content creation, digital marketing, Facebook, Google, inbound marketing, marketing strategy, SEO, small business, social media, strategy
Posted in Blog

How Not to Duplicate Your Own Website Content

Posted on October 21, 2011 by Daniel Goldstein — No Comments ↓

By Daniel Goldstein

Your website may be duplicating its own content without you even realizing it – and thereby possibly causing negative effects on your search-engine marketing performance.

Say that you are a company that sells widgets. One of your pages will list all of the widgets, say, by price in descending order while another will show them grouped by color. Most of the time, each specific widget will have its own product description – and therefore all of the product descriptions will be the same on both of the aforementioned pages. In other words, both of the pages of your website will have the same content. Read more...

Tagged with: content creation, digital marketing, Google, SEO
Posted in Blog

How non-profits can compete in today’s digital age

Posted on October 15, 2010 by Avi Hein — No Comments ↓

For philanthropic and non-profit organizations, they are struggling. Funding is down and changing communication channels have made them increasingly irrelevant. However, in a recent op/ed in the Jewish Exponent, The Cline Group’s Josh Cline lays out several tips and suggestions for how to remain relevant.

Read the whole article here, but below are some highlights:

There is a crisis in the nonprofit world today as technological change and social media have become mainstream, and the financial crisis has wiped out the wealth of many organizations’ traditional donors. Read more...

Tagged with: brand strategy, content creation, non-profits, philanthropy
Posted in Blog

5 Tips for Aspiring Digital Copywriters

Posted on September 20, 2010 by Avi Hein — No Comments ↓

The Cline Group is always looking for up-and-coming digital copywriters, so I was pleasantly surprised to see a new post on Mashable, 5 Tips for Aspiring Digital Copywriters. Ironically, the move to digital – and the growth of SEO, blogging, and content production – has actually made good writing all the more important.

What makes a good copywriter according to Mashable? How about:

1. WRITE!

Start writing! Whether a personal blog, volunteer to write for open source software and hardware (check out Sourceforge for a list of open, volunteer, positions), or develop a website.

According to Mashable: Read more...

Tagged with: content creation, copywriting
Posted in Blog

The Brand of Me – Or How Journalism Is Changing

Posted on May 13, 2010 by Avi Hein — No Comments ↓

I frequently say that digital media and digital marketing is not about the tool. It’s not about Twitter or Facebook or YouTube. It’s about the fact that communication — and how people get their information — are changing.

People don’t get their information from the daily newspaper, get their local paper — if you’re lucky and live in a big city you get the New York Times, Washington Post, LA Times or Chicago Tribune — or go out to the local store and purchase a newspaper and read whatever’s in their paper. Rarely pay attention to who the journalist is that wrote the piece. Or are lucky to read papers like the New York Times or Wall Street Journal with an amazing array of editorial writers. Read more...

Tagged with: Brand of Me, Cinema City, Com.Vention, content consumption, content creation, digital media, Israel, journalism, Rishon Letzion, Twitter
Posted in Blog

How much time do you spend on inbound marketing?

Posted on April 28, 2010 by Avi Hein — No Comments ↓

As mentioned in the previous blog post about inbound marketing, one of the core tasks of inbound marketing is content creation.

The central component of inbound marketing is content creation. This could mean anything from writing a blog post, having posts and conversation on Twitter or another microblogging service, interacting on groups and pages on Facebook, or creating and administering a page on Facebook. Perhaps it’s creating a video cast or podcast. Content creation can be further narrowed down into two more categories: Read more...

Tagged with: Blog, content creation, Facebook, inbound marketing, tracked links, Twitter
Posted in Blog