Larry Kramer, former head of CBS Digital Media, discusses the need for newspaper publishers to utilize multiple distribution platforms in this video on Bloomberg. Apple Inc. is developing a digital newsstand for publishers that would let them sell magazines and newspapers to consumers for use on Apple devices, said two people familiar with the matter. Kramer talks with Deirdre Bolton on Bloomberg Television’s “InsideTrack.”

The marketing lessons here are:  Read more...

• Newspapers have to change their business model. Don’t just rely on print. That doesn’t mean that newspapers don’t matter but that more people may be reading your article online than in the print edition of the paper.

Media and communication have undergone major changes in the past few years. Print is dying and even the old “bunny ears” analog television has officially died – thanks to the introduction of digital TV. But this is more about a platform than content. People are still reading newspapers and magazines — but online, requiring more frequent content and search engine optimization techniques to get found. People still watch television — but now the signal is digital and it might be TiVoed, OnDemand, on their iPad, iPod, iTunes, computer, or other portable device — and thus necessitating a change in advertising.  Read more...