The following is sixth in a series of posts about high tech marketing strategy based on Geoffrey Moore’s Crossing the Chasm.
In order to win the battle for customers and revenue, you must define the battle.
One essential component to building a market is positioning.
Positioning is the image or identity in the minds of their target market for its product, brand, or organization.
Despite common misconception (and Wikipedia’s own entry), positioning is not a process but rather the market position itself.Read More