Blog Archives

The Way You’re Seen: Shaping Your Brand Through Visually-Driven, Digital Content

Posted on October 4, 2012 by The Cline Group — No Comments ↓

Let’s face it: we are a visually-oriented society. From images to video, the manner in which we prefer to process information has continued to move toward these optically-stimulating mediums. As this cultural preference has become ingrained in society, consumers have come to expect – nay, demand – that their chosen brands and companies be prepackaged with familiar and relatable storylines that are presented in this manner. Read more...

Tagged with: brand strategy, content creation, digital marketing, digital media
Posted in Blog

The Intangible ROI of Social-Media Marketing

Posted on December 22, 2011 by Samuel Scott — No Comments ↓

By Samuel Scott

A lot of business and marketing is impossible to measure quantitatively but still widely regarded as valuable. Take branding, for example. Companies spend millions on logos, product appearance, communications, and guerilla marketing – among countless other tactics – to ensure that consumers think of a desired connotation when they think of a brand. It’s not a cheap endeavor – it can take years to build a solid brand. Read more...

Tagged with: digital marketing, digital media, Facebook, ROI, social media, social media ROI, social media use, Twitter
Posted in Blog

You Have Less Than Two Years to Get Mobile Marketing

Posted on October 5, 2011 by Daniel Goldstein — No Comments ↓

By Daniel Goldstein

If you live in the Boston area, you have a chance to win a free Dunkin’ Donuts deli-sandwich each day this month – if you use your smartphone to take pictures or answer trivia questions through the company’s mobile applications. Orvis, an outdoor-apparel firm, is engaging loyal customers through smartphone apps designed for the upcoming holiday season. Frozen-yogurt franchise Yumilicious is sending tailored promotions and loyalty offers to customers’ mobile phones.

These are just a few examples of companies that recognize the forthcoming dominance of mobile-based marketing.

What is your marketing department doing? Read more...

Tagged with: digital marketing, digital media, Strategic Marketing, strategic planning
Posted in Blog

Social Media: Just One Piece of the Marketing Puzzle

Posted on May 25, 2011 by Josh Cline — No Comments ↓

By Josh Cline

In a prior post entitled “You’re on the First Page of Google – Now What,” we warned traditional and online marketers not to think of search-engine optimization (SEO) and search-engine marketing (SEM) as digital Holy Grails that will magically bring profits. The same is true for social-media networks like Facebook, Twitter, and LinkedIn (despite the doubling of the latter’s stock price after its recent IPO).

Just as owning a website was not enough to survive the dot-com boom (does anyone remember Pets.com?), so does the use of search-engine keywords or a Facebook page by itself not guarantee instant success today. Quality marketing has always involved – and always will involve – the use of different methods for different purposes. Read more...

Tagged with: digital marketing, digital media, Facebook, marketing strategy, social media, Strategic Marketing, strategic planning, strategy
Posted in Blog

10 Tips on Securing Start-Up Funding in Today’s Market

Posted on April 5, 2011 by Josh Cline — No Comments ↓

By Josh Cline

In today’s environment, entrepreneurship within the start-up community is booming. High-tech, mobile, clean-tech, and bio-tech firms are showing enormous growth in ideas, products, and solutions that will make a different in today and tomorrow. Unlike the good ol’ days of the late ’90s or the better days of the mid-2000s, the ability to launch ideas is facing new hurdles. In the Israeli start-up community, the problem is that pre-seed and seed money is as dry as the desert, and only a few will find drinking water. Read more...

Tagged with: digital media, strategic planning, strategy
Posted in Blog

How Social Media is Just a Form of Public Relations

Posted on March 4, 2011 by The Cline Group — 1 Comment ↓

By Josh Cline

Social media is a tool. It is a channel, like a newspaper or radio; a media channel and a communication channel. What does this mean for public relations practitioners?

One of the main reasons to hire a public relations agency is because they have the connections with the media, industry-knowledge and know how to communicate a message. They aren’t just relying on a media database, but have real relations or the know-how to build others. PR practitioners gain these relationships primarily through networking, whether it’s a cocktail party, industry event, or trade show. Public relations agencies succeed because of their personal relationships with journalists, other influencers and new relationships they know how to cultivate. Read more...

Tagged with: blogging, digital marketing, digital media, Facebook, HTML, Joolma, LinkedIn, public relations, RSS, Twitter, WordPress
Posted in Blog