Google’s UK, Ireland, and Benelux Marketing Director Dan Cobley lectures at TED about the intersection between physics and marketing. Didn’t know they had something in common? Think again.

Here are Dan’s principles:

a) Newton’s Law: The more massive a brand, the more baggage it has and the more force it takes to change its position. The bigger a brand, the more difficult it is to reposition it.

b) Heisenberg’s Uncertainty Principle: Observing consumers changes their behavior. For example, people aren’t honest in focus groups and surveys. However, with digital marketing, it’s much easier – we can measure what consumers actually do rather than what they say they do. This is why user testing is so important — we can measure actual behavior with digital marketing.  Read more...

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad).

A few facts, from Socionomics:  Read more...

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network

I frequently say that digital media and digital marketing is not about the tool. It’s not about Twitter or Facebook or YouTube. It’s about the fact that communication — and how people get their information — are changing.

People don’t get their information from the daily newspaper, get their local paper — if you’re lucky and live in a big city you get the New York Times, Washington Post, LA Times or Chicago Tribune — or go out to the local store and purchase a newspaper and read whatever’s in their paper. Rarely pay attention to who the journalist is that wrote the piece. Or are lucky to read papers like the New York Times or Wall Street Journal with an amazing array of editorial writers.  Read more...