Blog Archives

Why LinkedIn is Crucial for Gaining B2B Leads

By Josh Cline One crucial part of your lead-generation strategy may be missing. SaaS and other B2B companies have to consider many tactical options when creating marketing strategies for lead generation through channels such as e-mail marketing, SEO, social media,

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What Psychology Teaches About Social Media

By Thomas Kerr The world is a massively-complex place. Taking it all in and understanding it is an amazing feat, which is why we humans are so lucky to have the noggins equipped to do so. Psychology — the study

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Differences Between Social-Media and Community Managers

By Samuel Scott Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even

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How Social Media is Just a Form of Public Relations

By Josh Cline Social media is a tool. It is a channel, like a newspaper or radio; a media channel and a communication channel. What does this mean for public relations practitioners? One of the main reasons to hire a

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How to reach your audience

By Josh Cline It’s not about Facebook or Twitter. It’s not about the newspaper or radio either. It’s about reaching your audience, wherever they are. When planning a marketing campaign, it’s wrong to say “We want an ad in the

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Marketing Momentum: The Stages of a Digital Marketing Campaign

By Josh Cline One of the first things clients want when they hear “online” or “social media” is “viral.” But, the first thing I tell clients is that “viral is an outcome, not a strategy.” Online marketing – whether it

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Who Needs a Resume when you have LinkedIn?

The following is a guest post from Barak Taragin, a University of Maryland business student who served as an intern for The Cline Group this summer. As a new explorer in the sea known as the job market, I have

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Tips for Connecting on LinkedIn

LinkedIn is a very important social network for business connections. But is it used correctly? Do your connections even know who you are? Karen Rubin of HubSpot has some great suggestions how to avoid one of her big LinkedIn pet

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