If your business would have had a mobile-marketing campaign during the holiday season, your sales may have increased by as much as eighteen percent.
That is the opinion of Razorfish Vice President of Mobile Paul Gelb. “I think the biggest takeaway from 2011 holiday marketing was the emergence of an enormous mobile-marketing gap amongst retailers,” he told Mobile Commerce Daily. “Retailers that are not ready are ceding high ground to their competitors and may have trouble leveling the playing field in the future.”
And Gelb is not alone. Hipcricket CMO Jeff Hasen observed that:Read More