By Daniel Goldstein

If your business would have had a mobile-marketing campaign during the holiday season, your sales may have increased by as much as eighteen percent.

That is the opinion of Razorfish Vice President of Mobile Paul Gelb. “I think the biggest takeaway from 2011 holiday marketing was the emergence of an enormous mobile-marketing gap amongst retailers,” he told Mobile Commerce Daily. “Retailers that are not ready are ceding high ground to their competitors and may have trouble leveling the playing field in the future.”

And Gelb is not alone. Hipcricket CMO Jeff Hasen observed that:  Read more...

Happy Cyber Monday! Cyber Monday, coined in 2005, is the Monday that immediately follows Black Friday. Just as Black Friday represents the biggest physical store shopping day, Cyber Monday is the biggest online shopping day, as people continue their Christmas shopping when they return to work.

Cyber Monday is big business. In 2009, comScore reported that consumers spent $887M online on Cyber Monday (excluding travel), the second highest spending day of 2009.  Read more...

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad).

A few facts, from Socionomics:  Read more...

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network