Blog Archives

PR Success Requires a Proper Foundation

messaging and positioning componentsBy Kevin Johnson

In my 25 years as a PR and media-relations practitioner, it never ceases to amaze me how many companies don’t completely understand the “pact” of cooperation that’s required once they sign on with a PR firm. Perhaps it’s because the company has no previous experience with how PR works, or maybe it’s because it is not explained properly enough. But please know from our perspective, this can’t be stressed enough. Once you hire a PR firm, it’s critical to work with them in building the foundation of a successful campaign.

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Lead or be Led: A PR and Marketing Manager’s Guide to Success

PR and Marketing Manager's Guide to SuccessBy Josh Cline

For the past 15 years, I have worked for more than 100 companies, mostly in the emerging business and start-up technology worlds, helping them to reach their utmost potential. From my years both at large agencies and working in-house, I have learned the keys to success. People who know me well will recognize the short examples below and the crucial lessons they teach on how marketing and public-relations professionals at agencies should act.

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How to Increase Your Clout – With Klout

how to increase your kloutBy Josh Cline

Your company might have clout in your industry – but does it have Klout?

Klout, as you may have heard, is a website that automatically attaches a rating from 1 to 100 to everyone – and every business – who has at least a public Twitter account. Those whose numbers are higher have more “clout” on social-media networks.

And why is your score important?

As Seth Stevenson writes in Wired:

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Don’t Believe the Hype: Social Media’s Just a Type of PR

By Josh Cline

Over the past five years, many public-relations professionals (some have called them publicists) became “social-media gurus” overnight, writing books and helping to spin what social-media marketing and SEO allegedly really are. Then, they became “digital-marketing specialists” or gave themselves other titles. Eventually, many woke up and realized again that, in the end, they are still marketing and communication specialists. Several have written three or more books since 2007 to regain their places as true marketing professionals.

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Differences Between Social-Media and Community Managers

Differences Between Social-Media and Community ManagersBy Samuel Scott

Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even many businesses – mistakenly think that the two are merely different phrases that mean the same thing.

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How to Conduct Customer Service on Facebook

how to conduct customer service on facebookBy Allison Seifert

Facebook is not just for relating with friends and family – companies that operate in the B2C services sector including hotels and restaurants need to invest in the social network as part of a long-term strategy to have a feedback platform that relates with customers as well. But too many businesses are not using Facebook for customer service effectively – if at all.

Entrepreneur writer Mikal E. Belicove recently reported on a study by STELLAService that discovered that only seven out of twenty companies in its analysis answered customer-service questions on Facebook within forty-eight hours. As Brian Person rightly observes at SocialFresh:

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The Strategic Use of Cleantech PR

cleantech PR, cleantech public relations, cleantech marketingBy David Andrew Goldman

A prospective client recently contacted me after reading an article I wrote, “Debunking Myths of Cleantech PR.”  We had a great conversation and he told me about his cleantech company – more than three years old, some partnerships in place, some impressive news coverage from about 6 months ago.  All in all they seem like a perfect candidate for my agency to take on.

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Remembering a Cleantech Champion

david anthony cleantechBy David Andrew Goldman

Today GigaOm Cleantech published a tribute article I wrote about my mentor, David Anthony.  DA got me started in cleantech PR when very few people even knew what cleantech or clean energy meant. Working with DA was incredibly stimulating, and I will always be grateful for how much time he spent teaching me about everything from concentrated PV technology to remediation.  Four years ago, when we first collaborated, DA wanted to raise his profile through speaking engagements and by-lined articles, which I helped him to write.  That experience and close collaboration was what put the fire in my belly regarding cleantech and what continues to fuel my belief that cleantech is the solution to the world’s greatest challenges. The original article is republished below with permission.

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