Blog Archives

PR Success Requires a Proper Foundation

Posted on June 3, 2013 by The Cline Group — No Comments ↓

In my 25 years as a PR and media-relations practitioner, it never ceases to amaze me how many companies don’t completely understand the “pact” of cooperation that’s required once they sign on with a PR firm. Perhaps it’s because the company has no previous experience with how PR works, or maybe it’s because it is not explained properly enough. But please know from our perspective, this can’t be stressed enough. Once you hire a PR firm, it’s critical to work with them in building the foundation of a successful campaign. Read more...

Lead or be Led: A PR and Marketing Manager’s Guide to Success

Posted on May 28, 2013 by Josh Cline — No Comments ↓

By Josh Cline

For the past 15 years, I have worked for more than 100 companies, mostly in the emerging business and start-up technology worlds, helping them to reach their utmost potential. From my years both at large agencies and working in-house, I have learned the keys to success. People who know me well will recognize the short examples below and the crucial lessons they teach on how marketing and public-relations professionals at agencies should act. Read more...

Tagged with: inbound marketing, marketing strategy, public relations, Strategic Marketing, strategy
Posted in Blog

Don’t Believe the Hype: Social Media’s Just a Type of PR

Posted on December 4, 2012 by Josh Cline — 2 Comments ↓

By Josh Cline

Over the past five years, many public-relations professionals (some have called them publicists) became “social-media gurus” overnight, writing books and helping to spin what social-media marketing and SEO allegedly really are. Then, they became “digital-marketing specialists” or gave themselves other titles. Eventually, many woke up and realized again that, in the end, they are still marketing and communication specialists. Several have written three or more books since 2007 to regain their places as true marketing professionals. Read more...

Tagged with: digital marketing, Facebook, inbound marketing, marketing strategy, public relations, SEO, social media, Strategic Marketing, strategic planning
Posted in Blog

Differences Between Social-Media and Community Managers

Posted on September 20, 2012 by Samuel Scott — No Comments ↓

By Samuel Scott

Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even many businesses – mistakenly think that the two are merely different phrases that mean the same thing. Read more...

Tagged with: digital marketing, Facebook, LinkedIn, marketing strategy, public relations, social media, social media use, Twitter
Posted in Blog

The Strategic Use of Cleantech PR

Posted on April 23, 2012 by David Andrew Goldman — No Comments ↓

$hydrofracking$ By David Andrew Goldman

A prospective client recently contacted me after reading an article I wrote, “Debunking Myths of Cleantech PR.” We had a great conversation and he told me about his cleantech company – more than three years old, some partnerships in place, some impressive news coverage from about 6 months ago. All in all they seem like a perfect candidate for my agency to take on. Read more...

Tagged with: cleantech, cleantech marketing, public relations
Posted in Blog

Remembering a Cleantech Champion

Posted on April 17, 2012 by David Andrew Goldman — No Comments ↓

By David Andrew Goldman

Today GigaOm Cleantech published a tribute article I wrote about my mentor, David Anthony. DA got me started in cleantech PR when very few people even knew what cleantech or clean energy meant. Working with DA was incredibly stimulating, and I will always be grateful for how much time he spent teaching me about everything from concentrated PV technology to remediation. Four years ago, when we first collaborated, DA wanted to raise his profile through speaking engagements and by-lined articles, which I helped him to write. That experience and close collaboration was what put the fire in my belly regarding cleantech and what continues to fuel my belief that cleantech is the solution to the world’s greatest challenges. The original article is republished below with permission.
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Tagged with: cleantech, cleantech marketing, public relations
Posted in Blog