A prospective client recently contacted me after reading an article I wrote, “Debunking Myths of Cleantech PR.” We had a great conversation and he told me about his cleantech company – more than three years old, some partnerships in place, some impressive news coverage from about 6 months ago. All in all they seem like a perfect candidate for my agency to take on.
Read MoreToday GigaOm Cleantech published a tribute article I wrote about my mentor, David Anthony. DA got me started in cleantech PR when very few people even knew what cleantech or clean energy meant. Working with DA was incredibly stimulating, and I will always be grateful for how much time he spent teaching me about everything from concentrated PV technology to remediation. Four years ago, when we first collaborated, DA wanted to raise his profile through speaking engagements and by-lined articles, which I helped him to write. That experience and close collaboration was what put the fire in my belly regarding cleantech and what continues to fuel my belief that cleantech is the solution to the world’s greatest challenges. The original article is republished below with permission.
In 1982, the Public Relations Society of America (PRSA) adopted the following definition of “public relations” that had remained in place until this month: “Public relations helps an organization and its publics adapt mutually to each other.” (For even-earlier definitions, you can see Wikipedia.)
On March 1, PRSA announced a new definition after a lengthy debate and vote by public-relations professionals: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The organization describes the new definition thusly:
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By Emily Kanter
In today’s holistic, integrated marketing-climate, a press release can now serve many more purposes than just getting a busy New York Times reporter to return your calls, tweets, and/or e-mails. Online press-releases can improve SEO by building backlinks, and sending them through social-media outlets can spread a company’s branding as well. And these are just two of the additional uses.
Still, there are different tactics to remember in order to maximize the effectiveness of an online press-release. In a recent Hubspot webinar entitled “The Science of PR,” the company’s social-media scientist, Dan Zarrella, and PR Newswire’s VP of Social Media, Sarah Skerik, presented valuable data then will tell you when and how to publish online press releases for various purposes.
Read MoreOne of the things I’ve always advocated when consulting clients or internally is to measure business outcomes, not just activities.
Digital marketing has actually made tracking actual business results much easier and much more accountable than print or telephone channels.
In digital marketing, this requires web analytics. There are several types of analytics, but the most popular is click-stream, which tracks actual clicks and visits.
Many of us have Google Analytics or other click-stream tracking set up … but many of us probably have never checked it.
This is a huge mistake. By measuring our web data, we can:
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By Josh Cline
You might already know that companies that blog generally have more-consistent sales. But did you know that start-ups that blog and use related public-relations effectively have a better chance of attracting angel investors as well?
In today’s financial climate, it can be extremely difficult to obtain seed investment – so every available and relevant resource needs to be directed, at least in part, towards that end. Inc.com writer Matthew DeLuca understands this point well:
Read MoreEdward Williams, partner at Brook Venture Partners, says that he looks at all the standard data when considering an investment, but treats blogs a little differently.
