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Not All Social-Media Networks Are Created Equal

Posted on February 9, 2012 by Daniel Goldstein — No Comments ↓

social-media network differencesBy Daniel Goldstein

Unless you have been living under a digital rock, you probably know the increasing importance of social-media marketing to your business both today and in the future. However, it is important to know that social media is not a panacea – it is not a magic bullet that will get you a quick million dollars in sales in return. If it were, then every business would be successful within weeks of creating a Facebook page or Twitter account.  Read more...

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The Intangible ROI of Social-Media Marketing

Posted on December 22, 2011 by Samuel Scott — No Comments ↓

roi social media, roi social-media marketing, roi smmBy Samuel Scott

A lot of business and marketing is impossible to measure quantitatively but still widely regarded as valuable. Take branding, for example. Companies spend millions on logos, product appearance, communications, and guerilla marketing – among countless other tactics – to ensure that consumers think of a desired connotation when they think of a brand. It’s not a cheap endeavor – it can take years to build a solid brand.  Read more...

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Is Your Social-Media Marketing Truly Adding Value?

Posted on November 1, 2011 by Josh Cline — No Comments ↓

smm valueBy Josh Cline

Is every single one of your Facebook and Twitter posts delivering something that your target market will find valuable, or are you posting items in social media just to put something there? The answer will likely determine the future of your social-media marketing efforts.

In a recent Harvard Business Review blog-post, Brian Solis relates how he had once attended a presentation by a Facebook sales-representative and was shocked at his useless recommendation:  Read more...

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Google +1, Social Media, and the Future of SEO

Posted on June 7, 2011 by Daniel Goldstein — No Comments ↓

google +1By Daniel Goldstein

Online search may have come down to “Like” versus “Follow” versus “+1.” Who will win?

Facebook’s “Like” feature has become well-known since its unveiling in February 2009. Twitter recently announced its “Follow” feature, which lets visitors subscribe to a website’s Twitter (through, it seems, two clicks rather than one). But the most significant release of all may have been Google’s announcement of “+1” early this week:  Read more...

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Understanding your Marketing ROI

Posted on February 13, 2011 by The Cline Group — No Comments ↓

By Josh Cline

Much as been written of the ROI of social media. While the value of strategic marketing should already be known, the ROI of online marketing should be recognized. Ultimately, with some still scared of technology, the ROI of social media might be as simple as “Will you be around in 5 years?”

What is the ROI of a marketing campaign? Unfortunately, there are some that still do not ask that question. However, in order to answer that question, one must first talk about marketing strategy.  Read more...

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Socionomics takes on Social Media ROI

Posted on February 18, 2010 by Avi Hein — No Comments ↓

I’ve already written about social media ROI before, but this socionomics video further shows the economics of social media. As a recent HubSpot report showed, inbound marketing has a 60% lower cost per lead than traditional, outbound marketing. Companies that have a higher level of social media have higher sales. Gary Vaynerchuk was able to use the Internet and the power of video blogging to turn his father’s Shoppers Discount Liquors to the powerhouse that Wine Library is today.

Just a few stats from the video about how the Internet and digital marketing helps businesses save costs:  Read more...

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The REAL Social Media ROI – Quantifiable and Measurable (Sometimes)

Posted on February 3, 2010 by Avi Hein — 7 Comments ↓

After writing my last post about the ROI – the return on inaction –  of social media, one of the commentators challenged me to actually quantify the social media return on investment. This give and take is one of the challenges and benefits of social media. Companies can’t just stand behind pronouncements – they are challenged and forced to strengthen their claims.

The interesting thing about the question of “What is the ROI of Social Media” is that we can track this in ways that weren’t trackable with traditional marketing. Despite the fact that many people have difficulty giving real numbers to the ROI of social media, it’s actually far EASIER to track than traditional media.  Read more...

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The ROI of Social Media

Posted on January 25, 2010 by Avi Hein — 4 Comments ↓

Many people ask: “What is the ROI – return on investment – of social media?” Usually, they get two answers:  Read more...

  1. Some people – usually those who ended up engaged in social media because they are young, use Twitter, Facebook, Flickr or whatever other channel in their personal life, but don’t work in marketing or strategic communications – respond that there is no ROI in social media. Those people – far too common in the fast growing field of social media – do businesses a disservice. Besides being wrong, this keeps busineses from hiring a firm that understands marketing. After all, why should a business invest in something without ROI?
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