By Samuel Scott
Imagine that you are a marketing vice president living in the early 1950s, when television first became widely popular in the United States. The CEO of your company wants the millions of users of the new medium to know about your product – but he is not interested in taking the time and spending the money to produce any commercials.
You would laugh. (Well, as much as you could laugh in front of your boss.) The CEO clearly would not understand the nature of marketing via the new medium. Without television content, television marketing is impossible.