Blog Archives

When “Time and Money” Becomes “Content and Ads”

By Samuel Scott Imagine that you are a marketing vice president living in the early 1950s, when television first became widely popular in the United States. The CEO of your company wants the millions of users of the new medium

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How to Increase Your Clout – With Klout

By Josh Cline Your company might have clout in your industry – but does it have Klout? Klout, as you may have heard, is a website that automatically attaches a rating from 1 to 100 to everyone – and every

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Differences Between Social-Media and Community Managers

By Samuel Scott Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even

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Not All Social-Media Networks Are Created Equal

By Samuel Scott Unless you have been living under a digital rock, you probably know the increasing importance of social-media marketing to your business both today and in the future. However, it is important to know that social media is

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3 Social Media Tips for Local Businesses

By Samuel Scott If you follow marketing news, you have probably heard of national brands launching large social media campaigns like Kohl’s and Target on Facebook and Radio Shack and Nestle on Twitter. Still, it is very easy to use

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Google Revolutionizes SEO Forever (Again)

By Samuel Scott After Google unveiled first its +1 social-sharing button and then its Google+ social network last year, my colleague Daniel Goldstein predicted that the changes will eventually influence organic-search results. Google, he argued, will increasingly personalize search results

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The Intangible ROI of Social-Media Marketing

By Samuel Scott A lot of business and marketing is impossible to measure quantitatively but still widely regarded as valuable. Take branding, for example. Companies spend millions on logos, product appearance, communications, and guerilla marketing – among countless other tactics

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Is Your Social-Media Marketing Truly Adding Value?

By Josh Cline Is every single one of your Facebook and Twitter posts delivering something that your target market will find valuable, or are you posting items in social media just to put something there? The answer will likely determine

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