What is digital marketing? Is it just social media marketing? NO! When looking at marketing today, a better way to look at things is to look at the old way of doing things — outbound marketing — and compare that with the new way: inbound marketing.
What is Inbound Marketing?
Inbound Marketing is NOT social media. Social media is one component of Inbound Marketing
How does inbound marketing differ from outbound marketing?
Outbound marketing is “traditional, old-style” marketing. It is:
- Sales calls (cold calling — you know, those annoying sales calls that always come at dinnertime!)