Google’s UK, Ireland, and Benelux Marketing Director Dan Cobley lectures at TED about the intersection between physics and marketing. Didn’t know they had something in common? Think again.

Here are Dan’s principles:

a) Newton’s Law: The more massive a brand, the more baggage it has and the more force it takes to change its position. The bigger a brand, the more difficult it is to reposition it.

b) Heisenberg’s Uncertainty Principle: Observing consumers changes their behavior. For example, people aren’t honest in focus groups and surveys. However, with digital marketing, it’s much easier – we can measure what consumers actually do rather than what they say they do. This is why user testing is so important — we can measure actual behavior with digital marketing.  Read more...

The social media and networking phenomenon is growing extremely fast in the UK. 85 percent of the population is online; they spend over 6 hours on social media sites every month, nearly 60 percent of them read blogs and 64% have their own profile on a social network.

(Source: Mashable)