By Daniel Goldstein
In February 2011, Google unveiled the first in a major series of updates collectively termed “Panda” to its search algorithm. The latest Panda update occurred on November 18, and many websites lost search-engine rankings (and thereby traffic) on and after that day. See the comments in this post for just a few examples of the many that we have seen.
What the Panda updates aim to do overall is devalue the rankings of poor-quality websites including content farms, spammers, built-for-advertising sites, and those with little original content or text that was copied (or “scraped”) from elsewhere. The most-egregious offenders sometimes have their sites removed from Google’s index completely. In a nutshell, Panda wants to judge the quality of a website from a human point-of-view rather than that of a machine. Read more...
By Samuel Scott
Keywords are the building blocks of any website whose creators – whether personal or corporate – want to attract a significant level of traffic from search engines (organic traffic, in other words). In a nutshell, if you sell widgets, then you want your website to appear high in results whenever people search for “widgets.”
Defining and implementing a keyword-based strategy, as we will see throughout this ongoing series, is crucial to building and marketing an effective website. The first step, which we will discuss here, is keyword research: For what is your target demographic searching in Google when they are looking for your company’s product or service? Read more...
The web has been around for over 15 years and today a website is more than just an online brochure but an overall content hub for your customers. Research and “word of mouth” is done by visiting your website. Yet, design trends and need change all the times and something that was appropriate in 2008 may not be appropriate in August 2010. Something that was put together quickly but lacked strategy may also not be providing you the customers you need.
But when redesigning your website, there are a lot of considerations, including these seven tips for web design success. Read more...
The world has moved online and, despite the explosion of mobile marketing and social networking, your website is an even more important component of your marketing strategy and brand identity than ever before. Yet, many companies still have sites that look like they were designed in 2003 or earlier.
There are a lot of things that go into web design – usability, content writing, SEO, SEM, functionality, content management systems and IT decisions. But there are a few easy things that everyone who has a company and a website needs to know about today. Before you sign a contract with a web designer, here are five things to discuss. Here are five things every company needs to do when developing a new website: Read more...
Tagged with: SEM
, web design
Posted in Blog