By Josh Cline

Social media is a tool. It is a channel, like a newspaper or radio; a media channel and a communication channel. What does this mean for public relations practitioners?

One of the main reasons to hire a public relations agency is because they have the connections with the media, industry-knowledge and know how to communicate a message. They aren’t just relying on a media database, but have real relations or the know-how to build others. PR practitioners gain these relationships primarily through networking, whether it’s a cocktail party, industry event, or trade show. Public relations agencies succeed because of their personal relationships with journalists, other influencers and new relationships they know how to cultivate.  Read more...

Blogging is an essential part of any content creation strategy. Yet, there is still a minority of people who still have not read blogs or do not know what a blog is. To address that audience, as well as to discuss more advanced topics of what are some ways to host a blog, I created the following presentation. For some people, this may be too simple and for others it is too advanced.

If it is too advanced, or there are things you do not understand, I am curious to know what you think.