Clients in the News



Predicting where to park? Israel's got an app for that
Feb 2015
Anagog
SummaryWhen it comes to helping drivers, there's no shortage of in-car technology from GPS navigation to collision-warning systems. But now start-ups are tackling a perennial source of frustration -- finding a parking space. With the parking industry worth $25 billion a year in the United States and more than twice that in western Europe, it's no surprise that high-tech firms are scrambling to come up with clever ways to make the process quicker and easier. Link to Article


‘Med-friend’ MediSafe helps patients pop pills properly
Jan 2015
MediSafe
SummaryWhy would a person who is ill – even with a life-threatening condition – resist taking their medications? The answers are as varied as the millions who are hospitalized every year because they skip their meds or take incorrect dosages. In the US alone, someone dies every 19 minutes because of medication non-adherence – reason enough for an app like MediSafe, said Omri Shor, who along with his brother Rotem developed the app after his father accidentally double-dosed on insulin and suffered an emergency. So valuable is MediSafe’s technology that the company in 2014 won Qualcomm’s fourth annual innovation QPrize, collecting a total of $250,000 in prizes. Link to Article


MediSafe Lets The Whole Family Manage Grandpa’s Medication
Oct 2013
MediSafe
Summary
A year and a half ago, Bob Shor’s diabetic dad asked him if he had seen his dad take his insulin. Bob’s answer, “No, I didn’t see you take your meds” was interpreted by his father as “No, you haven’t taken them.” His dad overdosed that day, which Bob says was the reason he and his brother Rotem created MediSafe, a collaborative app that helps keep track of long-term medication. The app will remind users when it’s time to take meds, and display dosage and an image of what the meds actually look like. There’s even a refill reminder and personalized information and details about taking the drug and effects. But the big feature is the app’s collaborative nature.
Link to Article


Point, shoot, shop: 5 shopping apps that use your phone's camera
Oct 2013
Pounce
SummaryPounce is a great idea that’s not all the way there yet. Just point your phone at a product in an ad flier and you can buy that product—no trip to the store, or even to the website. But the list of store fliers it works with is pretty light. As of this writing, it’s Macy’s, Toys R Us, Staples, Ace, Babies R Us, and Target. And both Target and the R-Us stores have really annoying websites with horrible navigation, so even jumping right to the product in question would be a nice feature. But Pounce does even better—the app has your info stored, so it handles the transaction for you. But it needs to include more stores, and it needs to be able to handle rewards programs. And an Android app would be nice. Luckily, Pounce says it’s working on adding all those things. Link to Article


MassiveImpact's publisher revenue grows 131 percent
Oct 2013
massiveImpact
SummaryThe performance mobile advertising company, MassiveImpact has announced its publisher monetisation model has increased its revenue by 131 per cent just eight months after its launch. The impressive Q3 results follow a jump in revenue of 49 per cent in the previous quarter mirroring a recently published increase in mobile ad spend in the US. Juniper recently reported that mobile ad spend is expected to top $39 billion by 2018, even though brands are concerned that they are inappropriate and intrusive. Its Freemium Exchange model connects publishers to ad networks’ CPC and CPM offers. It offers a single point of integration, with no ad serving or exchange commission fees in addition to its own CPA-based offers. Link to Article


New tech tools enable online privacy
Oct 2013
MyPermissions
SummaryMyPermissions Cleaner is another new tool designed to help you monitor, as well as proactively manage, the permissions policies for social-media sites and popular apps. The sheer volume of overlapping permissions policies serves to obscure the massive data collection that enables behavior-based advertising. And we now know, thanks to Edward Snowden, that the National Security Agency snoops on this wellspring of consumer behavior data. MyPermissions Cleaner lets you micromanage which websites and apps are cool to collect specific kinds of info. And you can even approve, remove or report the ones the cross the line. Link to Article


Update: Mobile ads double in first half of 2013, reaching $3B
Oct 2013
massiveImpact
SummarySephi Shapira, CEO of MassiveImpact, which provides a mobile advertising and analysis platform for global companies like Citibank, attributed much of the growth in mobile ads to the surge in the number of smartphones and tablets in use in the last year, with Android smartphones accounting for more than 80% of the total. Link to Article


Israel's Visualead Picks Up $1.6M for QR Code Marketing Software
Oct 2013
Visualead
SummaryIsraeli company Visualead has raised a $1.6 million Series A round to develop and sell its software for helping businesses incorporate visual quick response codes into their marketing materials. Link to Article


Visualead Raises $1.6M in Series A Funding
Oct 2013
Visualead
SummaryVisualead, a Tel Aviv-Israel-based Visual QR Code and mobile page design platform, raised $1.6m in Series A funding. The round was led by Kaedan Capital and Entrée Capital. The company intends to use the funds to further develop its platform for the design of Visual QR Codes and Mobile Pages campaigns, increase distribution of its white label solutions and execute its worldwide IP strategy. Link to Article


Visualead Pulls in Series A Funding, Increases Distribution of Its White Label
Oct 2013
Visualead
SummaryVisualead, a leading Visual QR Code and mobile page design platform that is used by 200,000 SMBs worldwide to promote their business offline, has announced that it has secured $1.6 million in Series A funding. The funding was lead by Kaedan Capital and Entrée Capital, with participants from other internet and digital media venture capitalists. Link to Article


Visualead QR code generator introduces a new generation of QR codes
Oct 2013
Visualead
SummaryQR codes are often seen as boring, black and white little blocks that are somewhat unattractive. The codes do not have to be visually unappealing, however, an a aesthetically pleasing QR code typically has a higher engagement level than a dull code. So called visual QR codes are meant to leverage the engagement power of conventional QR codes without sacrificing appearances. These codes have been pioneered by Visualead, which offers a QR code generator that can incorporate nearly any picture into a working QR code. Link to Article


Visualead Will Make People Want To Scan Your QR Code
Oct 2013
Visualead
Summary
Now, visual QR code is a new tech created by Israeli startup Visualead which blends your QR code with your chosen image to produce a fully functioning visual QR code that is actually appealing–and much more likely to be scanned.
Link to Article

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