Clients in the News



10 Mobile Apps That Deliver Advice and Therapy
Oct 2014
MediSafe
SummaryMediSafe is a “virtual pillbox” that can help keep track of complex medication schedules. The app reminds users when to take each medication and prompts them to scan the bar code on the prescription label once they have done so. If a person forgets or misses a pill, MediSafe sends a notification to a designated friend or relative, who can check in on the patient. Data accumulated over eight weeks in 2012 indicated that 81 percent of MediSafe users were taking their medication on time. By comparison, World Health Organization data suggest that the average rate of medication adherence is 50 percent. MediSafe also sends users reminders to refill their prescriptions when they are getting low. Link to Article


Google Shares Slide After Missed Expectations On Revenue, Earnings
Oct 2014
MassiveImpact
SummaryCost per click has a “very high significance,” said Sephi Shapira, CEO of performance mobile advertising company MassiveImpact. “It’s a direct indicator of the quality of the clicks.” Shapira thinks Google is falling behind Facebook because they haven’t been tracking post-click activity and other tracking in order to deliver more focused advertising. Link to Article


From Bluetooth to Nest Labs: 16 moments that shaped the Internet of Things
Oct 2014
Neura
SummaryIt was 15 years ago that Kevin Ashton, a British technology pioneer and now a project manager at Belkin's cleantech division, first coined the term Internet of Things (IoT). Since then significant developments, acquisitions and other advancements have helped toasters, fridges and cars enabled with sensors and assigned their own IP addresses connect to the Internet. The below infographic from IoT startup Neura looks at some key milestones in the IoT industry. Link to Article


A Brief History of the Internet of Things
Oct 2014
Neura
SummaryOver the last few years, the Internet of things has evolved from an intriguing concept into an increasingly sophisticated network of devices and machines. As more and more "things" get connected to the Internet—from Fitbit activity monitors and home lighting systems to industrial machines and aircraft—the stakes grow exponentially larger. Cisco Systems estimates that approximately 12.1 billion Internet-connected devices were in use in April 2014, and that figure is expected to zoom to above 50 billion by 2020. The networking firm also notes that about 100 things currently connect to the Internet every second, and the number is expected to reach 250 per second by 2020. Eventually, the IoT will encompass about 99 percent of all objects, which currently totals approximately 1.5 trillion things. "The IoT holds potential for disruptive change," says Gilad Meiri, CEO of tech startup Neura. "The evolution of the technology will likely be faster than the Internet." Following is a brief timeline  of important IoT events. Link to Article


Sensiya wants to help advertisers figure out if you’re sitting, walking or running
Oct 2014
Sensiya
Summary

Sensiya is taking a big data approach with its mobile software development kit. Sensiya chief executive Noam Fine told VentureBeat that his Tel Aviv-based startup’s new mobile-centric SDK allows advertisers, retailers, and developers to see the real-life behaviors of smartphone users in a bid to target them with “people-based marketing” campaigns. This is news because it means advertisers can target smartphone users with more activity-based ads, because Sensiya’s built-in gyroscopes and motion sensors can tell, more or less, whether that iPhone or Samsung user is walking, running, or sitting down on the couch.

Link to Article


Helpful Reminder -- Cat Fancy Magazine
Sep 2014
MediSafe
SummarySometimes it's hard enough to remember to take your own medications, but add a pet into the mix and it can get overwhelming. You can manage your pet's (and your own) medications with the MediSafe Medication Reminder App. Free on the iTunes and Google Play stores, it features a first-of-its-kind cloud-synced mobile medication management platform to make life a little easier. MediSafe; www.medisafeproject.com Link to Article


The Program Pairing Israeli Startups With Palestinian Talent
Sep 2014
MediSafe
Summary

Yadin Kaufmann--whose work at Veritas Venture Partners and Sadara Ventures in Ra'anana put Israel's tech scene on the map--had been working for months to launch a nonprofit called the Palestinian Internship Program (PIP). The goal: to bring Palestinian graduates across the border as interns, where they would be exposed to the Israel's thriving tech scene. Kaufmann needed to secure tech companies who would host the interns. So in June, despite the unfortunate timing, he approached Omri Shor, the Israeli founder of MediSafe, a medication management app. Shor, who calls himself "pro-peace," was intrigued, "but I had to think twice." Even though he's based in Haifa, nearly 100 miles from the conflict in Gaza, he wanted to be cautious. "You're starting to develop a project with the intern, and who knows what's going to happen one day?"

Link to Article


The Daily Startup: Will the Internet of Things Fit Ifttt, Or Go Pffft?
Aug 2014
Foundersuite
SummaryTips From the Startup Fundraising Playbook. The co-founder and CEO of entrepreneur-software tools maker FoundersuiteNathan Beckord, has been considering raising a seed round and has been chatting up various startup friends who have recently been in the market for capital, he writes in a guest post for TechCrunch. Here are a few of the tips he’s picked up for running an efficient fundraising round. Link to Article


Tips From The Startup Fundraising Playbook
Aug 2014
Foundersuite
Summary

I’ve been considering raising a seed round for my startup Foundersuite. So, to get my head in the game, I’ve been chatting up various startup friends who have recently been in the market for capital. Here are a few of the best tips for running an efficient fundraising round.

Link to Article


Mr. Divabetic Show on Diabetes Innovators
Aug 2014
HelpAround
Summary

Mr. Divabetic hosts some of the most exciting developments and creative minds in diabetes and health and wellness. Meet the makers of the mobile apps, ‘HelpAround ‘and ‘mySugr,’ the co-founder of Jerry the Bear and the author of a “divabetic” inspired mystery series. Guests inlcude Scott Johnson, Tyora Moody and Aaron Horowitz. HelpAround is a mobile safety net for people with diabetes. When you post a request on HelpAround, the app searches for “helpers” in their Diabetes Safety Net. HelpAround identifies people with the highest chances of being able to help you, notifies them, and invites them to respond.

Link to Article


Neura's novel approach: Baking intelligence into connected devices
Aug 2014
Neura
SummaryNeura, a startup chosen as part of Microsoft Ventures' accelerator program, has a novel approach to the hub concept. "The phone and potentially in the future the watch is how we treat a hub," said Gilad Meiri, CEO of Neura. Neura aims to be like a central clearinghouse for IoT data collected from fitness trackers, home automation products, and phones. But then it interprets that data into useful information that it supplies to other devices. Here's one scenario. Neura works around the idea of events in a person's life. An important event could be waking up in the morning. Neura may figure out that a user has woken up based on information from a variety of devices like a sleep sensor, a Nest thermostat, motion sensors in a phone, and historical patterns. Link to Article


Sharing Economy Invades Health-Care Industry
Aug 2014
HelpAround
Summary

A new breed of websites and apps are cropping up that help connect people with chronic illnesses to help them share their stories, better communicate and offer treatment and diagnosis tips and advice.

“There is still so much fragmentation in the health care system and it’s the patient that falls through the cracks,” says Yishai Knobel, co-founder and chief executive of HelpAround, an app that connects diabetes patients. “The sharing economy is creating efficiencies and has the ability to fill some of those gaps.”

For many patients, these websites are a place to share information, research their diseases, learn coping strategies and even save money. For those without insurance, the websites and apps can also provide specific information to help them better manage their disease.

HelpAround is a free app for iPhone and Android-based phones that lets diabetic patients connect with each other within a specified area.

Link to Article
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