Clients in the News



Google wants to take credit when you buy something in a store
Dec 2014
MassiveImpact
SummaryFor all that Google knows about us, it still lacks a comprehensive picture of how we spend our money in stores.  Though e-commerce is booming—sales are estimated to hit $61 billion in November and December alone—more than 90% of shopping still happens in physical stores, according to the search company. Shoppers often start online, doing research before buying something. Here's how Google plans to track that spending. Link to Article


ParkWise helps Boston drivers find empty parking spots
Dec 2014
Anagog
Summary

There never seems to be enough parking spaces on Boston’s crowded streets, but a local company is teaming up with an Israeli firm to help drivers hunt them down.

Anagog Ltd.,  of Tel Aviv, uses the location trackers in thousands of smartphones to identify empty parking spots, much the way Google Maps reports on traffic conditions by using GPS to track the speed of smartphones traveling on the same road.

Link to Article


5 digital health trends you'll see in 2015
Dec 2014
BitBite
Summary2014 has been a huge year for health tech. According to digital health incubator StartUp Health, digital health funding in the first three quarters of 2014 has already surpassed $5 billion, close to double what was invested in all of 2013 ($2.8 billion). With this kind of capital pouring into the market, the health tech space should be exciting to watch in the coming years, but here's a sneak peek at what's coming in 2015. Link to Article


Noam Fine, Chief Executive at Sensiya - Shares Insights
Dec 2014
Sensiya
SummaryOur ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to Tel Aviv to speak to the chief executive and co-founder of Sensiya. Link to Article


In-ear nutritionist tells diners when they’re eating too fast
Dec 2014
BitBite
SummaryWorn in the ear much like a wireless earbud, the small device features an array of sensors that can detect both sound and motion. When the user eats, Bitbite tracks the time of eating, how fast they’re chewing, and even they type of food they’re eating based on noises they make. Alternatively, diners can simply say the name of the food they’re eating to log it. BitBite then offers real-time audio advice to help users improve their health, such as slow down, chew more or eat less or more regularly. All of the data is also available through the BitBite app, which displays calorie intake and eating habits over time. Link to Article


Women in Business: Brianne O'Neill
Dec 2014
VapeXhale
SummaryBeing the first female on the VapeXhale team and utilizing her strong communications skillset, Brianne brings a completely different perspective to the male dominated cannabis industry. Considered a Jane of all trades, Brianne is responsible for developing and implementing well-integrated strategic marketing campaigns for, providing extensive research and data on industry trends, as well as effective marketing materials that are vital in driving product sales and overall growth as a company. Brianne is instrumental in building and maintaining VapeXhale's reputation as a leader in vaporizer technology. Brianna received a Bachelor of Arts in Communications and Psychology from Temple University. Prior to joining VapeXhale, she worked as an associate producer for television network "Sprout," where she supervised production and brand development for the network. Link to Article


10 Mobile Apps That Deliver Advice and Therapy
Oct 2014
MediSafe
SummaryMediSafe is a “virtual pillbox” that can help keep track of complex medication schedules. The app reminds users when to take each medication and prompts them to scan the bar code on the prescription label once they have done so. If a person forgets or misses a pill, MediSafe sends a notification to a designated friend or relative, who can check in on the patient. Data accumulated over eight weeks in 2012 indicated that 81 percent of MediSafe users were taking their medication on time. By comparison, World Health Organization data suggest that the average rate of medication adherence is 50 percent. MediSafe also sends users reminders to refill their prescriptions when they are getting low. Link to Article


Google Shares Slide After Missed Expectations On Revenue, Earnings
Oct 2014
MassiveImpact
SummaryCost per click has a “very high significance,” said Sephi Shapira, CEO of performance mobile advertising company MassiveImpact. “It’s a direct indicator of the quality of the clicks.” Shapira thinks Google is falling behind Facebook because they haven’t been tracking post-click activity and other tracking in order to deliver more focused advertising. Link to Article


From Bluetooth to Nest Labs: 16 moments that shaped the Internet of Things
Oct 2014
Neura
SummaryIt was 15 years ago that Kevin Ashton, a British technology pioneer and now a project manager at Belkin's cleantech division, first coined the term Internet of Things (IoT). Since then significant developments, acquisitions and other advancements have helped toasters, fridges and cars enabled with sensors and assigned their own IP addresses connect to the Internet. The below infographic from IoT startup Neura looks at some key milestones in the IoT industry. Link to Article


A Brief History of the Internet of Things
Oct 2014
Neura
SummaryOver the last few years, the Internet of things has evolved from an intriguing concept into an increasingly sophisticated network of devices and machines. As more and more "things" get connected to the Internet—from Fitbit activity monitors and home lighting systems to industrial machines and aircraft—the stakes grow exponentially larger. Cisco Systems estimates that approximately 12.1 billion Internet-connected devices were in use in April 2014, and that figure is expected to zoom to above 50 billion by 2020. The networking firm also notes that about 100 things currently connect to the Internet every second, and the number is expected to reach 250 per second by 2020. Eventually, the IoT will encompass about 99 percent of all objects, which currently totals approximately 1.5 trillion things. "The IoT holds potential for disruptive change," says Gilad Meiri, CEO of tech startup Neura. "The evolution of the technology will likely be faster than the Internet." Following is a brief timeline  of important IoT events. Link to Article


Sensiya wants to help advertisers figure out if you’re sitting, walking or running
Oct 2014
Sensiya
Summary

Sensiya is taking a big data approach with its mobile software development kit. Sensiya chief executive Noam Fine told VentureBeat that his Tel Aviv-based startup’s new mobile-centric SDK allows advertisers, retailers, and developers to see the real-life behaviors of smartphone users in a bid to target them with “people-based marketing” campaigns. This is news because it means advertisers can target smartphone users with more activity-based ads, because Sensiya’s built-in gyroscopes and motion sensors can tell, more or less, whether that iPhone or Samsung user is walking, running, or sitting down on the couch.

Link to Article


Helpful Reminder -- Cat Fancy Magazine
Sep 2014
MediSafe
SummarySometimes it's hard enough to remember to take your own medications, but add a pet into the mix and it can get overwhelming. You can manage your pet's (and your own) medications with the MediSafe Medication Reminder App. Free on the iTunes and Google Play stores, it features a first-of-its-kind cloud-synced mobile medication management platform to make life a little easier. MediSafe; www.medisafeproject.com Link to Article
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