Our Marketing Blog

computer-416569_640[1]

How to Make the Most Out of Your Internship

Posted on: 08-22-14

By Robin Kelman This post is part two of my recent post titled “How to Get

Read more
tablet-254581_640[1]

5 Communication Tips for the New PR Pro

Posted on: 08-14-14

By Caitlin Driscoll Congratulations! You’ve studied hard, interned and interviewed diligently, and finally secured your first PR job. Starting a position at a new company c

Read more
L169_CIFRe3f7ea4745549b2ec0521a55e3716558[1]

Why PR Keeps You On Your Feet

Posted on: 08-13-14

By Ariel Shore After I said goodbye to my undergraduate days, I invested a lot of time in polishing my resume and drafting engaging cover letters for a variety of

Read more

Mobile Apps Need to Focus on More Than Just Downloads

Posted on: 08-13-14

Is the number of downloads the best KPI or metric of success for mobile apps? Not in my book. According to Read more

Who Owns the Future of SEO?

Posted on: 08-11-14

If your SEO strategy changes every time that Google updates its algorithm, you’re doing it wrong. Here is a typical example that I have pieced together from countless stories that I have heard from my staff and others in the digital-marketing

Read more

How to Handle a PR Crisis on Social Media

Posted on: 08-07-14

By Leigh Ann Gregoire Often it is a small observation by someone on social media that initiates a crisis—a single spark that ignites a firestorm. A single tweet, Facebook post, or Instagram picture can be picked up by a 24-hour news outlet,

Read more

Clients in the News

Neura's novel approach: Baking intelligence into connected devices

Neura's novel approach: Baking intelligence into connected devices

Posted on: 08-17-14

Neura, a startup chosen as part of Microsoft Ventures' accelerator program, has a novel approach to the hub concept. "The phone and potentially in the future the watch

More
Sharing Economy Invades Health-Care Industry

Sharing Economy Invades Health-Care Industry

Posted on: 08-17-14

A new breed of websites and apps are cropping up that help connect people with chronic illnesses to help them share their stories, better commu

More
An App That Lets Diabetics Share Supplies And Advice

An App That Lets Diabetics Share Supplies And Advice

Posted on: 08-17-14

Online patient communities can be a huge help for anyone struggling with chronic disease. But many of the most popular communities are relegate

More
The Many Faces of Multivariate Testing

The Many Faces of Multivariate Testing

Posted on: 08-17-14

Consider the MediSafe project, one of the first mobile health apps based on Google's new Android Wear platform, which is designed to keep pat

More
New health apps, games reward patients who take their meds

New health apps, games reward patients who take their meds

Posted on: 08-17-14

Omri Shor, chief executive of MediSafe, an Israeli medication management company, focuses on keeping patients on track by making them accoun

More
Medical Tech-רק בריאות: 4 סטארטאפים ישראלים מתחום ה

Medical Tech-רק בריאות: 4 סטארטאפים ישראלים מתחום ה

Posted on: 08-17-14

"הממוצע בעולם המערבי של אי-נטילת תרופות, או אי-התמדה בנטילת תרופות, עומד על כ- 5

More