Our Marketing Blog

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How Young Professionals Can Get Promoted... Fast

Posted on: 12-22-14

By Kim Cox With the current job market, it’s difficult for young professionals to prove themselves in the workplace, let alone find advancement within their companies. Those who are fortunate enough to be employed should appreciate the oppo

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Bigger Is Not Always Better in PR

Posted on: 11-24-14

By Ariel Shore Being raised in the suburbs of Philadelphia, I often spent time in Center City, Philadelphia exploring what the city has to offer – it was not too big or daunting so I quickly became acclimated with the ins and outs. I attende

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The First Step in Marketing is to Understand Your Audience: The Consumer

Posted on: 11-03-14

By: DeeDee Rudenstein Most leaders in the tech community are smart, innovative, think outside-the-box, and are not afraid of challenges – all qualities that entrepreneurs embody. They break barriers. Disrupt. And take society, in general, to

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Why Studying Abroad Will Benefit Your PR Career

Posted on: 10-30-14

By Gabrielle Dratch Leaving home to go to college for four years is challenging for some, so the thought of packing everything up again to live in another country

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Factors to Consider When Using Statistics

Posted on: 10-21-14

“Humans only use 10% of their brains.” This is a widely believed and oft quoted statistic, but science has proven it wrong. So why do we quote it?

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PR Lessons from Scandal's Olivia Pope

Posted on: 10-16-14

By Caitlin Driscoll In honor of Scandal’s return to primetime, I’ve decided to analyze one of my favorite television shows and apply it to my professional life. For the unlucky few that haven’t had the privilege of watching Scandal, Read more

Clients in the News

Google wants to take credit when you buy something in a store

Google wants to take credit when you buy something in a store

Posted on: 12-22-14

For all that Google knows about us, it still lacks a comprehensive picture of how we spend our money in stores.  Though e-commerce is bo

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ParkWise helps Boston drivers find empty parking spots

ParkWise helps Boston drivers find empty parking spots

Posted on: 12-16-14

There never seems to be enough parking spaces on Boston’s crowded streets, but a local company is teaming up with an Israeli firm to help dri

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5 digital health trends you'll see in 2015

5 digital health trends you'll see in 2015

Posted on: 12-16-14

2014 has been a huge year for health tech. According to digital health incubator More

Noam Fine, Chief Executive at Sensiya - Shares Insights

Noam Fine, Chief Executive at Sensiya - Shares Insights

Posted on: 12-09-14

Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It ai

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In-ear nutritionist tells diners when they’re eating too fast

In-ear nutritionist tells diners when they’re eating too fast

Posted on: 12-03-14

Worn in the ear much like a wireless earbud, the small device features an array of sensors that can detect both sound and motion. When the u

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Women in Business: Brianne O'Neill

Women in Business: Brianne O'Neill

Posted on: 12-03-14

Being the first female on the VapeXhale team and utilizing her strong communications skillset, Brianne brings a completely different perspective to the male dominated c

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